As you may have noticed, Campaign India has a new design. It's not only the aesthetics that have been worked on though.
As Campaignindia.in turns 15, we are celebrating this milestone with a website refresh and a change in content strategy.
Along with the industry news, the ad campaigns and the features we currently cover, we are going to be focusing more on in-depth, evaluative and data-led content.
A part of this content strategy change sees us introduce a podcast series (Marcomverse)
hosted by Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia. Through this podcast, we explain how marketing has helped solve real-world business problems. The first episode of the podcast features Neha Ahuja, director and head - marketing, Spotify India. This podcast series will see a new episode air every alternate Friday starting 1 September.
We are also bringing Campaign Asia's 'Crash Course' series to India, with the first lecture explaining the use of 'generative AI' in the advertising industry. Catch this on the website on 8 September.
These specials add to our sounding boards, critical research, in-depth features, or analytical interviews with important industry players.
What else changes?
Effective today, Campaign India joins Asia-Pacific, UK, US and editions in other markets by introducing a gated approach to value-added content that’s well worth paying for.
Users can continue to access one article every 30 days without registering. After this, all users can register to receive two more free articles each month.
To get access to unlimited stories, reports, videos, podcasts and more, including our thousands of archived articles, Campaign users will be asked to subscribe to a membership to support our high-quality journalism.
For now, we have one tier of membership for Campaign India users, which is valued at USD 99 for a year.