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Admatazz founder and chief strategist argues that digital agencies must stop obsessing over the wrong metrics and return to marketing fundamentals.
The International Festival of Creativity receives 26,900 entries from 96 markets this year.
By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.