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The second epsiode of Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems, is now on air.
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the episode for Campaign India.
In this episode, Ajay Dang, president, head - marketing, Ultratech Cement, explains how a perceived low-involvement category like cement sees major interest for the consumer directly.
Tune in here!
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