Shortlists for the 2024 edition of the Campaign India Digital Crest Awards have been announced. The jury for this year's event consisted of:
- Binda Dey, group CMO, Knight Rider Sports
- Aruna, Daryanani, director and business head, Amazon miniTV
- Sunder Venketraman, head of content, creator and monetisation ecosystem-Josh App, VerSe Innovation
- Gaurav Balani, deputy general manager-marketing, Infiniti Mall
- Nitin Malhotra, vice president- marketing, Livpure
Winners will be announced on 6 August 2024 through an on-ground event in Mumbai. Shortlisted entrants can reach out to Dinika Tahilramani or Ayushi Singh to register their presence for the event.
| Entry Category | Entrant Company | Brand | Entry Title |
| Digital Craft - Best Writing | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Digital Strategy | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Integrated | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Long-term Strategy | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Online Video - Long form (Over 180 seconds) | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Social Cause - Campaign for an NGO | BBDO India | 103 Women safety helpline | 103 Women safety helpline |
| Social Cause - Social Cause Supported by a Corporate/Brand | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Use of Social Media in a Campaign | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
| Viral Marketing Campaign | BBDO India | 103 Women safety helpline | 103 Women safety helpline |
| Online Marketing | Brand David Communications | Parachute Advansed | Summer #NoBaalBanka Campaign |
| Online Video - Short form (180 seconds or less) | Brand David Communications | Parachute Advansed | Holi #NoBaalBanka Campaign |
| Online Video - Short form (180 seconds or less) | Brand David Communications | Parachute Advansed | Not A Women's Day Campaign |
| Digital Strategy | Brand David Communications | Livon | Long Term Content Strategy on Instagram |
| Online Video - Long form (Over 180 seconds) | Brand David Communications | Livon | Uncut with Livon – Express In Style |
| Online Video - Short form (180 seconds or less) | Brand David Communications | Livon | Uncut with Livon – All Hair is Not Straight |
| Real Time Advertising | Brand David Communications | Set Wet | Set Wet - Valentines Day |
| Viral Marketing Campaign | Brand David Communications | Set Wet | Set Wet - Valentines Day |
| Best use of AI | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
| Content Community | Interactive Avenues | Prime Video | Aspirants breaks the fourth wall to enter the world of UPSC |
| Digital Craft - Art Direction/Communication in digital Design | Interactive Avenues | Skoda Auto India | Skoda Exploration Calendar |
| Digital Craft - Art Direction/Communication in digital Design | Interactive Avenues | Mother Dairy | Ice Cream Land |
| Digital Strategy | Interactive Avenues | Amazon Prime | Prime Beyond Limits: Showcasing a World of Benefits |
| Digital Strategy | Interactive Avenues | Mahindra Tractors India | Mahindra Tractors becomes the powerhouse of energy for India and the world. |
| Digital Strategy | Interactive Avenues | Amazon Fresh | Amazon Fresh makes an epic comeback |
| Digital Strategy | Interactive Avenues | Mahindra Supro | Mahindra Supro Duo - The First Digital Launch |
| Digital Strategy | Interactive Avenues | Mahindra Auto | Mahindra's Boundary-Breaking Move at World Cup 2023 |
| Format Innovation | Interactive Avenues | Mahindra Auto | Mahindra's Boundary-Breaking Move at World Cup 2023 |
| Insight-Led Programmatic Buying | Interactive Avenues | Mahindra THAR | Mahindra Thar presents #ExploreTheImpossible |
| Integrated | Interactive Avenues | Prime Video | Indian Police Force and Gen AI get action fans into the Copverse |
| Integrated | Interactive Avenues | Amazon Fresh | Amazon Fresh - Power of Proximity |
| Integrated | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
| Long-term Strategy | Interactive Avenues | Amazon Fresh | Amazon Fresh - Power of Proximity |
| Loyalty | Interactive Avenues | The Lego Group | From Clicks to Bricks: LEGO's ecommerce journey through passion points |
| Media Innovation | Interactive Avenues | Mahindra Auto | Mahindra's boundary-breaking move in ICC World Cup 2023 |
| Media Innovation | Interactive Avenues | Prime Video | Aspirants breaks the fourth wall to enter the world of UPSC |
| Media Innovation | Interactive Avenues | Mother Dairy | Mother Dairy increases booth footfalls using a hyper-local strategy |
| Media Innovation | Interactive Avenues | Kohler India | Bold Look of Kohler through Samsung CTV |
| Media Innovation | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
| Online Commerce Campaign - Customer engagement | Interactive Avenues | The Lego Group | Rising with Ninjago: Building Bonds, Creating Memories |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Amazon Fresh | Amazon Fresh makes an epic comeback |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Mahindra XUV 3OO | Mahindra XUV300 packs a big punch using hyper-personalization |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Amazon Prime | Prime Beyond Limits: Showcasing a World of Benefits |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Skoda Auto India | Skoda Makar Sankranti |
| Real Time Advertising | Interactive Avenues | Mahindra Thar | Mahindra Thar presents #ExploreTheImpossible |
| Real Time Advertising | Interactive Avenues | Mangaldeep | Bhagwan Se Dosti |
| Search - SEO/Paid search | Interactive Avenues | The Pink Foundry | SEO Strategy of The Pink Foundry |
| Showcase | Interactive Avenues | Sheroes Hangout Cafe - Chhanv Foundation | Ek Macchhli Paani Mein Gayi – The Acid Attack Survivor's Version |
| Social Cause - Campaign for an NGO | Interactive Avenues | Sheroes Hangout Cafe - Chhanv Foundation | Ek Macchhli Paani Mein Gayi – The Acid Attack Survivor's Version |
| Social Cause - Social Cause Supported by a Corporate/Brand | Interactive Avenues | Sunfeast Yippee! Noodles | Yippee Create Magic - Plastic to Parks |
| Social Cause - Social Cause Supported by a Corporate/Brand | Interactive Avenues | UP Warriorz | UP Warriorz – Trash Talk Clean Up |
| Use of Data - For CRM | Interactive Avenues | Tanishq | From Clicks to Bricks: Tanishq's Hyperlocal Triumph in Omnichannel Marketing |
| Use of Social Media in a Campaign | Interactive Avenues | Prime Video | Indian Police Force and Gen AI get action fans into the Copverse |
| Use of Social Media in a Campaign | Interactive Avenues | Mahindra XUV7OO | How an influencer-led strategy skyrocketed purchase intent for Mahindra XUV700 |
| Use of Social Media in a Campaign | Interactive Avenues | Mahindra Tractors India | Mahindra Tractors becomes the powerhouse of energy for India and the world. |
| Use of Social Media in a Campaign | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
| Innovation in E-Commerce | Interactive Avenues | The Lego Group | From Clicks to Bricks: Lego's ecommerce journey through passion points |
| Best use of AI | Pixelfox | ITC Bingo! Mad Angles | Bingo AI Meme Gallery |
| Experiential | Schbang | Britannia Industries Limited | 4th Umpire |
| Integrated | Schbang | Britannia | Jim Jam Pops - Product launch |
| Social Cause - Social Cause Supported by a Corporate/Brand | Schbang | Happydent | Sign to Smile (World Smile Day) |
| Use of Social Media in a Campaign | Schbang | Britannia | Jim Jam Pops - Product launch |
| Online Video - Short form (180 seconds or less) | The Minimalist | Parle Hide & Seek | Seek The Hidden Prizes |
| Use of Social Media in a Campaign | The Minimalist | Parle Hide & Seek | Seek The Hidden Prizes |
| Digital Craft - Best Writing | Toaster | Swiggy Dineout | Be like Sharmaji ki beti |
| Digital Craft - Best Writing | Toaster | Google Search | Google Search - Dhoondege Toh Milega |
| Loyalty | Toaster | Do more with Google on Android | |
| Online Marketing | Toaster | Google Search | Google Search - Dhoondege Toh Milega |
| Online Video - Short form (180 seconds or less) | Toaster | Myntra Beauty | Find Your Own Beauty |
| Online Video - Short form (180 seconds or less) | Toaster | Google India | Google Search - Dhoondege Toh Milega |
| Online Video - Short form (180 seconds or less) | Toaster | Tinder | You Up? |
| Online Video - Short form (180 seconds or less) | Toaster | Google Search | Google Search - Dhoondege Toh Milega (Anmol Sidhu) |
| Online Video - Short form (180 seconds or less) | Toaster | Do more with Google on Android | |
| Best use of AI | White Rivers Media | Pulse Candy, DS Group | The Pulse of Defiance - Reimagined through AI |
| Experiential | White Rivers Media | Amazon miniTV | Pop, Lock, and Break |
| Integrated | White Rivers Media | Zee Studios | Gadar 2 |
| Media Innovation | White Rivers Media | Amazon miniTV | Pop, Lock, and Break |
| Online Video - Long form (Over 180 seconds) | White Rivers Media | Sunrise Pure Spices, ITC Limited | Agragamini |
| Use of Social Media in a Campaign | White Rivers Media | Zee Studios | Gadar 2 |
| Use of Social Media in a Campaign | White Rivers Media | Zee Studios | Gadar 2 |
| Viral Marketing Campaign | White Rivers Media | Pop, Lock, and Break | Pop, Lock, and Break |
| Viral Marketing Campaign | White Rivers Media | Zee Studios | Gadar 2 |
| Display | Xapads Media | Asian Paints : Mera Wala Mood via Madison Media by Xapads | Asian Paints : Mera Wala Mood via Madison Media by Xapads |
| Display | Xapads Media | Airtel | Latest iPhone launch ft Airtel || Xapads |
| Insight-Led Programmatic Buying | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
| Loyalty | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
| Media Innovation | Xapads Media | Ultratech | UltraTech - Ghar ek Mauka Ek |
| Media Innovation | Xapads Media | Ultratech | UltraTech - Ghar ek Mauka Ek |
| Online Commerce Campaign - Customer engagement | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
| Online Commerce Campaign - Customer acquisition | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
| Online Commerce Campaign - Customer acquisition | Xapads Media | Bajaj FInServe | Bajaj FinServe | Xapads Media Pay less, gain more with Personal Loan campaign |
| Online Marketing | Xapads Media | Ultratech | UltraTech - Ghar ek Mauka Ek |
| Integrated | Youngun | Britannia | Britannia Croissant Internship |
| Use of Social Media in a Campaign | Youngun | Netflix India | Netflix India X Ganji Chudail |
| Viral Marketing Campaign | Youngun | Swiggy Instamart | Swiggy Instamart X CSK 'Custest Fan' |
| Viral Marketing Campaign | Youngun | Britannia | Britannia Croissant Internship |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
