Shortlists for the 2023 edition of the Campaign India Digital Crest Awards have been announced.
The jury for this year's event consisted of:
- Arjun Bhatia, chief marketing officer and SVP, Matrimony.com
- Jyoti Bansal, chief - branding, communications, CSR, sustainability, Tata Power
- Manasi Narasimhan, vice president - marketing and communication, MasterCard South Asia
- Mayur Hola, chief marketing officer, Culinary Brands
- Natasha Kapoor, strategic media planning India and APAC, Meta
- Neha Barjatya, marketing director, Google India
- Nikhil Dhar, associate vice president - digital and marketing, Indigo
- Ritu Mittal, head - marketing and digital, Bayer
- Tushar Malhotra, head - marketing, Bisleri International
- Vaibhav Mehrotra, head - marketing, Cashfree Payments
- Vivek Malhotra, group CMO and COO - consumer revenue, India Today Group
Winners will be announced on 7 June 2023 through an on-ground event in Mumbai. Shortlisted entrants can reach out to Dinika Tahilramani to register their presence for the event.
| Entry Category | Entrant Company | Title | Brand |
| Advergaming | mCanvas Advertising | Swiggy: Weekends | Swiggy |
| Advergaming | Schbang | Bourbon Football Friends | Britannia Bourbon |
| Augmented Reality | Tyroo | Snapchat | Flipkart | Snapchat | Tyroo | Flipkart | Snapchat | Tyroo |
| Augmented Reality | White Rivers Media | Pulse Candy Day 2022 | Pass Pass Pulse |
| Best Content on an OTT Platform | BBDO | Milkbasket Films | RTB Films |
| Best Content on an OTT Platform | White Rivers Media | Shark Tank Season 2 | Sony LIV |
| Best Use of Digital Personal Assistant | MullenLowe Lintas Group | Serving the underserved in healthcare with Artificial Intelligence | Saridon |
| Content Community | 21N78E Creative Labs | Smart SPACES | SPACES |
| Digital Craft - Art Direction/Communication in Digital Design | Interactive Avenues | Decoding Chris Pratt’s Terminal List: The 360 Experience | Amazon Prime Video |
| Digital Craft - Art Direction/Communication in Digital Design | Liqvd Asia | Flaunt Your Befikar | VEGA |
| Digital Craft - Best Use of Design and Navigation | Mindshare India | Unveil Your Big Year Through Music | Aditya Birla Group |
| Digital Craft - Best Use of Interaction Design in Online or Mobile Apps | Mindshare India | Unveil Your Big Year Through Music | Aditya Birla Group |
| Digital Craft - Best Writing | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Digital Craft - Best Writing | Schbang | Don't Get Caught By HPV | MSD India |
| Digital Craft - Best Writing | Toaster | #BolneSeSabHoga | Google Voice Search |
| Digital Strategy | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Digital Strategy | BBDO | #NoPressureDelivery | Ralco |
| Digital Strategy | Interactive Avenues | #YourForevers - Valentine's Day'23 | Hershey's Kisses |
| Digital Strategy | Interactive Avenues | Mahindra Bolero Pikup altered their Marketing strategy for the launch of Mahindra Bolero Maxx Pikup | Mahindra Bolero Maxx Pik-up Truck |
| Digital Strategy | Interactive Avenues | Dil Filmy Toh Suno Filmy | Spotify |
| Digital Strategy | MullenLowe Lintas Group | Serving the underserved in healthcare with Artificial Intelligence | Saridon |
| Digital Strategy | Ogilvy | Livon - Self Expression | Livon |
| Digital Strategy | Socheers | Hunter | Amazon miniTV |
| Digital Strategy | White Rivers Media | Shark Tank India Season 2 | Sony LIV |
| Display | Interactive Avenues | Decoding Chris Pratt’s Terminal List: The 360 Experience | Amazon Prime Video |
| Display | Interactive Avenues | Custom AI Supported Display | Spotify |
| Display | PivotRoots Digital | The Boys - Season 3 | Amazon Prime Video |
| Display | PivotRoots Digital | Farzi | Amazon Prime Video |
| e-Commerce Omni-Channel Strategy | Interactive Avenues | Amazon Fresh – Power of Proximity | Amazon Fresh |
| Experiential | Flibbr Consulting | Legend | Mountain Dew |
| Experiential | Interactive Avenues | #YourForevers - Valentine's Day'23 | Hershey's Kisses |
| Format Innovation | Interactive Avenues | Podcast Pe Suna | Spotify |
| Format Innovation | Schbang Digital Solutions | #SayItWithAPizza - Valentine's Day | Domino's Pizza India |
| Insight-Led Programmatic Buying | Interactive Avenues | Custom AI Supported Display | Spotify |
| Insight-Led Programmatic Buying | PivotRoots Digital | Farzi | Amazon Prime Video |
| Insight-Led Programmatic Buying | Six by Six Communications | The D Series Project | Reliance General Insurance |
| Insight-Led Programmatic Buying | Xapads Media | Urban Company - CPI Campaign via Xerxes by Xapads | Urban Company |
| Insight-Led Programmatic Buying | Xapads Media | 10 Min Grocery Delivery | Zepto |
| Integrated | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Integrated | BBDO | #NoPressureDelivery | Ralco |
| Integrated | Flibbr Consulting | No fear is too small | Mountain Dew |
| Integrated | Interactive Avenues | Pulsar N160 - The Perfect 160cc Naked Street Fighter | Bajaj Pulsar N160 |
| Integrated | Mindshare India | Big In India Moments | Aditya Birla Group |
| Integrated | Toaster | #BolneSeSabHoga | Google Voice Search |
| Long-term Strategy | BBDO | See Equal #ShareTheLoad | Ariel India |
| Long-term Strategy | Interactive Avenues | Rajasthan Royals – RReels With a Twist | Rajasthan Royals |
| Loyalty | Liqvd Asia | Love You 3000 | Tata Shop Share Smile |
| Loyalty | Mindshare India | Aditya Birla Group X MC Pro (Retail Investors) | Aditya Birla Group |
| Media Innovation | Interactive Avenues | Decoding Chris Pratt’s Terminal List: The 360 Experience | Amazon Prime Video |
| Media Innovation | MullenLowe Lintas Group | Serving the underserved in healthcare with Artificial Intelligence | Saridon |
| Media Innovation | Viacom18 Digital Ventures | The Vibe Hunters- Interactive Series | Viacom18 Digital Ventures |
| Mobile - Display | mCanvas Advertising | Realme 10 Pro | Realme |
| Mobile - Voice-Based | MullenLowe Lintas Group | Serving the underserved in healthcare with Artificial Intelligence | Saridon |
| Online Commerce Campaign - Customer acquisition | Xapads Media | 10 Min Grocery Delivery | Zepto |
| Online Marketing | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Online Marketing | Interactive Avenues | Spotify and Cricket: A combo that won over all of India! | Spotify |
| Online Marketing | Interactive Avenues | Bingo! Mad Angles X Vote Your Flavour | Bingo! Mad Angles |
| Online Marketing | Interactive Avenues | Happiness is right next to you | Sunfeast Mom's Magic |
| Online Marketing | Toaster | India Ki Udaan: Google celebrates 75 years of India’s flight | Google India |
| Online Marketing | Toaster | #BolneSeSabHoga | Google Voice Search |
| Online Marketing | Xapads Media | Xapads | Daawat: Storytelling Banega toh, Farq Dikhega, FT - Sanjeev Kapoor | Daawat |
| Online Video - Long form (Over 180 seconds) | Interactive Avenues | Amazon Fashion Up S02 | Amazon Fashion |
| Online Video - Long form (Over 180 seconds) | Mindshare India | My Big Resolutions | Aditya Birla Group |
| Online Video - Long form (Over 180 seconds) | Paisabazaar.com | Unspoken - #StoryOfAFatherAndSon | Paisabazaar.com |
| Online Video - Long form (Over 180 seconds) | TVS Motors Company | Scooty Diaries | TVS Scooty |
| Online Video - Long form (Over 180 seconds) | TVS Motors Company | Accelerating Journeys | TVS Scooty |
| Online Video - Long form (Over 180 seconds) | White Rivers Media | Shark Tank India Season 2 | Sony LIV |
| Online Video - Short form (180 seconds or less) | BBDO | Milkbasket Films | RTB Films |
| Online Video - Short form (180 seconds or less) | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Online Video - Short form (180 seconds or less) | Flibbr Consulting | No fear is too small | Mountain Dew |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Pulsar N160 - The Perfect 160cc Naked Street Fighter | Bajaj Pulsar N160 |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | OnePlus #onefortherecord | OnePlus |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Rajasthan Royals – RReels With a Twist | Rajasthan Royals |
| Online Video - Short form (180 seconds or less) | Liqvd Asia | Keep Fighting Keep Winning | Pfizer |
| Online Video - Short form (180 seconds or less) | Ogilvy | Uncut with Livon | Livon |
| Online Video - Short form (180 seconds or less) | Schbang | Don't Get Caught By HPV | MSD India |
| Online Video - Short form (180 seconds or less) | White Rivers Media | Case Toh Banta Hai | Amazon miniTV |
| Real Time Advertising | White Rivers Media | Pitch Please | ITC Bingo Mad Angles |
| Search - SEO/Paid search | Home Interior Designs Ecommerce Private Limited | Livspace paid campaign | Livspace |
| Search - SEO/Paid search | Interactive Avenues | Increasing online bookings exponentially through Innovative SEO Strategies | The Oberoi Hotels & Resorts |
| Search - SEO/Paid search | Livspace | SEO | Livspace |
| Search - SEO/Paid search | White Rivers Media | #ItsTimeForScalpePro | Scalpe Pro | Glenmark Pharmaceuticals |
| Showcase | Condé Nast India | CNI X Walkers & Co. | Johnnie Walker |
| Social Cause - Campaign for an NGO | Interactive Avenues | Mahindra THAR becomes the 1st Indian auto brand to venture into NFT | Mahindra Thar |
| Social Cause - Campaign for an NGO | Interactive Avenues | Nanhi Kali – Story of Two Lajjos | Nanhi Kali |
| Social Cause - Supported by a Corporate/Brand | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Social Cause - Supported by a Corporate/Brand | Interactive Avenues | Amazon Pride Tape #StrongerTogether | Amazon India |
| Social Cause - Supported by a Corporate/Brand | Interactive Avenues | Empties4Good | Plum Goodness |
| Social Cause - Supported by a Corporate/Brand | Schbang | Don't Get Caught by HPV | MSD India |
| Social Cause - Supported by a Corporate/Brand | Schbang | #JustOneHead | Mumbai Police |
| Social Cause - Supported by a Corporate/Brand | White Rivers Media | Ice Stupas in Ladakh | Astral Foundation |
| Social Cause - Supported by a Corporate/Brand | White Rivers Media | Ranthambore - The Jungle Story | Astral Foundation |
| Use of Social Media in a Campaign | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Use of Social Media in a Campaign | Flibbr Consulting | No fear is too small | Mountain Dew |
| Use of Social Media in a Campaign | Interactive Avenues | #YourForevers - Valentine's Day'23 | Hershey's Kisses |
| Use of Social Media in a Campaign | Interactive Avenues | Spotify #Wrappedmemes | Spotify |
| Use of Social Media in a Campaign | Interactive Avenues | Spotify On Mood On | Spotify |
| Use of Social Media in a Campaign | Interactive Avenues | Dil Khol Ke Bolo - Anchor | Spotify |
| Use of Social Media in a Campaign | Mindshare India | My Big Resolutions | Aditya Birla Group |
| Use of Social Media in a Campaign | Mindshare India | Big In India Moments | Aditya Birla Group |
| Use of Social Media in a Campaign | PivotRoots Digital | Suzhal: The Vortex | Amazon Prime Video |
| Use of Social Media in a Campaign | Schbang | Alpenliebe Popfills #LickAndChomp | Alpenliebe |
| Use of Social Media in a Campaign | Socheers | PhysicsWallah | Amazon miniTV |
| Use of Social Media in a Campaign | Toaster | #BolneSeSabHoga | Google Voice Search |
| Use of Social Media in a Campaign | Viacom18 Digital Ventures | Rocketry Social Media Marketing Campaign | Viacom18 Digital Ventures |
| Use of Social Media in a Campaign | Viacom18 Digital Ventures | Bandon Mein Tha Dum Social Media Marketing Campaign | Viacom18 Digital Ventures |
| Use of Social Media in a Campaign | White Rivers Media | Case Toh Banta Hai | Amazon miniTV |
| Use of Social Media in a Campaign | White Rivers Media | Bingofy Your Face | Bingo Snacks |
| Use of Social Media in a Campaign | White Rivers Media | Shark Tank India Season 2 | Sony LIV |
| Viral Marketing Campaign | BBDO | #ScamSeBacho | WhatsApp by Meta |
| Viral Marketing Campaign | Interactive Avenues | Pulsar N160 - The Perfect 160cc Naked Street Fighter | Bajaj Pulsar N160 |
| Viral Marketing Campaign | Interactive Avenues | OnePlus #onefortherecord | OnePlus |
| Viral Marketing Campaign | Interactive Avenues | Spotify On Mood On | Spotify |
| Viral Marketing Campaign | Interactive Avenues | Spotify #Wrappedmemes | Spotify |
| Viral Marketing Campaign | Paisabazaar.com | Unspoken - #StoryOfAFatherAndSon | Paisabazaar.com |
| Viral Marketing Campaign | White Rivers Media | Case Toh Banta Hai | Amazon miniTV |
| Viral Marketing Campaign | White Rivers Media | Shark Tank India Season 2 | Sony LIV |
| Website - Campaigns | Interactive Avenues | Decoding Chris Pratt’s Terminal List: The 360 Experience | Amazon Prime Video |
There were no shortlists in the 'Apps' and 'Best use of Metaverse' categories.
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