Campaign India Team
May 31, 2023

Campaign India Digital Crest Awards 2023: Shortlists announced

Eleven member jury for the awards also revealed

Campaign India Digital Crest Awards 2023: Shortlists announced

Shortlists for the 2023 edition of the Campaign India Digital Crest Awards have been announced.  

 

The jury for this year's event consisted of:

  • Arjun Bhatia, chief marketing officer and SVP, Matrimony.com
  • Jyoti Bansal, chief - branding, communications, CSR, sustainability, Tata Power
  • Manasi Narasimhan, vice president - marketing and communication, MasterCard South Asia
  • Mayur Hola, chief marketing officer, Culinary Brands
  • Natasha Kapoor, strategic media planning India and APAC, Meta
  • Neha Barjatya, marketing director, Google India
  • Nikhil Dhar, associate vice president - digital and marketing, Indigo
  • Ritu Mittal, head - marketing and digital, Bayer
  • Tushar Malhotra, head - marketing, Bisleri International
  • Vaibhav Mehrotra, head - marketing, Cashfree Payments 
  • Vivek Malhotra, group CMO and COO - consumer revenue, India Today Group

Winners will be announced on 7 June 2023 through an on-ground event in Mumbai. Shortlisted entrants can reach out to Dinika Tahilramani to register their presence for the event.

 

Entry Category Entrant Company Title Brand
Advergaming mCanvas Advertising Swiggy: Weekends Swiggy
Advergaming Schbang Bourbon Football Friends Britannia Bourbon
Augmented Reality Tyroo | Snapchat Flipkart | Snapchat | Tyroo Flipkart | Snapchat | Tyroo
Augmented Reality White Rivers Media Pulse Candy Day 2022 Pass Pass Pulse
Best Content on an OTT Platform BBDO Milkbasket Films RTB Films
Best Content on an OTT Platform White Rivers Media Shark Tank Season 2 Sony LIV
Best Use of Digital Personal Assistant MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon
Content Community 21N78E Creative Labs Smart SPACES SPACES
Digital Craft - Art Direction/Communication in Digital Design Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video
Digital Craft - Art Direction/Communication in Digital Design Liqvd Asia Flaunt Your Befikar VEGA
Digital Craft - Best Use of Design and Navigation Mindshare India Unveil Your Big Year Through Music Aditya Birla Group
Digital Craft - Best Use of Interaction Design in Online or Mobile Apps Mindshare India Unveil Your Big Year Through Music Aditya Birla Group
Digital Craft - Best Writing BBDO #ScamSeBacho WhatsApp by Meta
Digital Craft - Best Writing Schbang Don't Get Caught By HPV MSD India
Digital Craft - Best Writing Toaster #BolneSeSabHoga Google Voice Search
Digital Strategy BBDO #ScamSeBacho WhatsApp by Meta
Digital Strategy BBDO #NoPressureDelivery Ralco
Digital Strategy Interactive Avenues #YourForevers - Valentine's Day'23 Hershey's Kisses
Digital Strategy Interactive Avenues Mahindra Bolero Pikup altered their Marketing strategy for the launch of Mahindra Bolero Maxx Pikup Mahindra Bolero Maxx Pik-up Truck
Digital Strategy Interactive Avenues Dil Filmy Toh Suno Filmy Spotify
Digital Strategy MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon
Digital Strategy Ogilvy Livon - Self Expression Livon
Digital Strategy Socheers Hunter Amazon miniTV
Digital Strategy White Rivers Media Shark Tank India Season 2 Sony LIV
Display Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video
Display Interactive Avenues Custom AI Supported Display Spotify
Display PivotRoots Digital The Boys - Season 3 Amazon Prime Video
Display PivotRoots Digital Farzi Amazon Prime Video
e-Commerce Omni-Channel Strategy Interactive Avenues Amazon Fresh – Power of Proximity Amazon Fresh
Experiential Flibbr Consulting Legend Mountain Dew
Experiential Interactive Avenues #YourForevers - Valentine's Day'23 Hershey's Kisses
Format Innovation Interactive Avenues Podcast Pe Suna Spotify
Format Innovation Schbang Digital Solutions #SayItWithAPizza - Valentine's Day Domino's Pizza India
Insight-Led Programmatic Buying Interactive Avenues Custom AI Supported Display Spotify
Insight-Led Programmatic Buying PivotRoots Digital Farzi Amazon Prime Video
Insight-Led Programmatic Buying Six by Six Communications The D Series Project Reliance General Insurance
Insight-Led Programmatic Buying Xapads Media Urban Company - CPI Campaign via Xerxes by Xapads Urban Company
Insight-Led Programmatic Buying Xapads Media 10 Min Grocery Delivery Zepto
Integrated BBDO #ScamSeBacho WhatsApp by Meta
Integrated BBDO #NoPressureDelivery Ralco
Integrated Flibbr Consulting No fear is too small Mountain Dew
Integrated Interactive Avenues Pulsar N160 - The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160
Integrated Mindshare India Big In India Moments Aditya Birla Group
Integrated Toaster #BolneSeSabHoga Google Voice Search
Long-term Strategy BBDO See Equal #ShareTheLoad Ariel India
Long-term Strategy Interactive Avenues Rajasthan Royals – RReels With a Twist Rajasthan Royals
Loyalty Liqvd Asia Love You 3000 Tata Shop Share Smile
Loyalty Mindshare India Aditya Birla Group X MC Pro (Retail Investors) Aditya Birla Group
Media Innovation Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video
Media Innovation MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon
Media Innovation Viacom18 Digital Ventures The Vibe Hunters- Interactive Series Viacom18 Digital Ventures
Mobile - Display mCanvas Advertising Realme 10 Pro Realme
Mobile - Voice-Based MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon
Online Commerce Campaign - Customer acquisition Xapads Media 10 Min Grocery Delivery Zepto
Online Marketing BBDO #ScamSeBacho WhatsApp by Meta
Online Marketing Interactive Avenues Spotify and Cricket: A combo that won over all of India! Spotify
Online Marketing Interactive Avenues Bingo! Mad Angles X Vote Your Flavour Bingo! Mad Angles
Online Marketing Interactive Avenues Happiness is right next to you Sunfeast Mom's Magic
Online Marketing Toaster India Ki Udaan: Google celebrates 75 years of India’s flight Google India
Online Marketing Toaster #BolneSeSabHoga Google Voice Search
Online Marketing Xapads Media Xapads | Daawat: Storytelling Banega toh, Farq Dikhega, FT - Sanjeev Kapoor Daawat
Online Video - Long form (Over 180 seconds) Interactive Avenues Amazon Fashion Up S02 Amazon Fashion
Online Video - Long form (Over 180 seconds) Mindshare India My Big Resolutions Aditya Birla Group
Online Video - Long form (Over 180 seconds) Paisabazaar.com Unspoken - #StoryOfAFatherAndSon Paisabazaar.com
Online Video - Long form (Over 180 seconds) TVS Motors Company Scooty Diaries TVS Scooty
Online Video - Long form (Over 180 seconds) TVS Motors Company Accelerating Journeys TVS Scooty
Online Video - Long form (Over 180 seconds) White Rivers Media Shark Tank India Season 2 Sony LIV
Online Video - Short form (180 seconds or less) BBDO Milkbasket Films RTB Films
Online Video - Short form (180 seconds or less) BBDO #ScamSeBacho WhatsApp by Meta
Online Video - Short form (180 seconds or less) Flibbr Consulting No fear is too small Mountain Dew
Online Video - Short form (180 seconds or less) Interactive Avenues Pulsar N160 - The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160
Online Video - Short form (180 seconds or less) Interactive Avenues OnePlus #onefortherecord OnePlus
Online Video - Short form (180 seconds or less) Interactive Avenues Rajasthan Royals – RReels With a Twist Rajasthan Royals
Online Video - Short form (180 seconds or less) Liqvd Asia Keep Fighting Keep Winning Pfizer
Online Video - Short form (180 seconds or less) Ogilvy Uncut with Livon Livon
Online Video - Short form (180 seconds or less) Schbang Don't Get Caught By HPV MSD India
Online Video - Short form (180 seconds or less) White Rivers Media Case Toh Banta Hai Amazon miniTV
Real Time Advertising White Rivers Media Pitch Please ITC Bingo Mad Angles
Search - SEO/Paid search Home Interior Designs Ecommerce Private Limited Livspace paid campaign Livspace
Search - SEO/Paid search Interactive Avenues Increasing online bookings exponentially through Innovative SEO Strategies The Oberoi Hotels & Resorts
Search - SEO/Paid search Livspace SEO Livspace
Search - SEO/Paid search White Rivers Media #ItsTimeForScalpePro Scalpe Pro | Glenmark Pharmaceuticals
Showcase Condé Nast India CNI X Walkers & Co. Johnnie Walker
Social Cause - Campaign for an NGO Interactive Avenues Mahindra THAR becomes the 1st Indian auto brand to venture into NFT Mahindra Thar
Social Cause - Campaign for an NGO Interactive Avenues Nanhi Kali – Story of Two Lajjos Nanhi Kali
Social Cause - Supported by a Corporate/Brand BBDO #ScamSeBacho WhatsApp by Meta
Social Cause - Supported by a Corporate/Brand Interactive Avenues Amazon Pride Tape #StrongerTogether Amazon India
Social Cause - Supported by a Corporate/Brand Interactive Avenues Empties4Good Plum Goodness
Social Cause - Supported by a Corporate/Brand Schbang Don't Get Caught by HPV MSD India
Social Cause - Supported by a Corporate/Brand Schbang #JustOneHead Mumbai Police
Social Cause - Supported by a Corporate/Brand White Rivers Media Ice Stupas in Ladakh Astral Foundation
Social Cause - Supported by a Corporate/Brand White Rivers Media Ranthambore - The Jungle Story Astral Foundation
Use of Social Media in a Campaign BBDO #ScamSeBacho WhatsApp by Meta
Use of Social Media in a Campaign Flibbr Consulting No fear is too small Mountain Dew
Use of Social Media in a Campaign Interactive Avenues #YourForevers - Valentine's Day'23 Hershey's Kisses
Use of Social Media in a Campaign Interactive Avenues Spotify #Wrappedmemes Spotify
Use of Social Media in a Campaign Interactive Avenues Spotify On Mood On Spotify
Use of Social Media in a Campaign Interactive Avenues Dil Khol Ke Bolo - Anchor Spotify
Use of Social Media in a Campaign Mindshare India My Big Resolutions Aditya Birla Group
Use of Social Media in a Campaign Mindshare India Big In India Moments Aditya Birla Group
Use of Social Media in a Campaign PivotRoots Digital Suzhal: The Vortex Amazon Prime Video
Use of Social Media in a Campaign Schbang Alpenliebe Popfills #LickAndChomp Alpenliebe
Use of Social Media in a Campaign Socheers PhysicsWallah Amazon miniTV
Use of Social Media in a Campaign Toaster #BolneSeSabHoga Google Voice Search
Use of Social Media in a Campaign Viacom18 Digital Ventures Rocketry Social Media Marketing Campaign Viacom18 Digital Ventures
Use of Social Media in a Campaign Viacom18 Digital Ventures Bandon Mein Tha Dum Social Media Marketing Campaign Viacom18 Digital Ventures
Use of Social Media in a Campaign White Rivers Media Case Toh Banta Hai Amazon miniTV
Use of Social Media in a Campaign White Rivers Media Bingofy Your Face Bingo Snacks
Use of Social Media in a Campaign White Rivers Media Shark Tank India Season 2 Sony LIV
Viral Marketing Campaign BBDO #ScamSeBacho WhatsApp by Meta
Viral Marketing Campaign Interactive Avenues Pulsar N160 - The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160
Viral Marketing Campaign Interactive Avenues OnePlus #onefortherecord OnePlus
Viral Marketing Campaign Interactive Avenues Spotify On Mood On Spotify
Viral Marketing Campaign Interactive Avenues Spotify #Wrappedmemes Spotify
Viral Marketing Campaign Paisabazaar.com Unspoken - #StoryOfAFatherAndSon Paisabazaar.com
Viral Marketing Campaign White Rivers Media Case Toh Banta Hai Amazon miniTV
Viral Marketing Campaign White Rivers Media Shark Tank India Season 2 Sony LIV
Website - Campaigns Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video

 

There were no shortlists in the 'Apps' and 'Best use of Metaverse' categories.

 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.