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If the test of any city is its ability to attract people from all across the world, Amsterdam would win hands down. It has a community of creative folks who have all made the city their home for the last so many years. There is an energy around the city that's undeniable and has attracted these people to leave their own countries and adopt this Dutch city as home. The first day begins with a visit to agencies like exhibition specialist agency Opera, branding consultancy Eden, strategic branding consultants VBAT and communications agency Kesselskramer.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?