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If the test of any city is its ability to attract people from all across the world, Amsterdam would win hands down. It has a community of creative folks who have all made the city their home for the last so many years. There is an energy around the city that's undeniable and has attracted these people to leave their own countries and adopt this Dutch city as home. The first day begins with a visit to agencies like exhibition specialist agency Opera, branding consultancy Eden, strategic branding consultants VBAT and communications agency Kesselskramer.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.