Type of agency: Advertising
Key Personnel: Sajan Raj Kurup, founder and creative chairman, Chetan Desai, CEO New Ventures, Vikram Gaikwad, partner and ECD, Anu Joseph, ECD, Sajiv Kurup, COO
Account won: Audi India portfolio, Godrej Hair Care vertical, Godrej Air Freshener vertical
Account lost: None reported
Creativeland Asia (CLA) started the year with the 3D Audi A8L campaign, and went on to win accolades for it for the rest of the year. The company was named Agency of the Year at the Campaign India Digital Media Awards 2011, and won four Golds and six Silvers at the Abbys. In international recognition, the company picked up two Silvers and one Bronze at AdFest. But the grandest win was that of the Media Grand Prix at Spikes Asia, leading to CLA being named Independent Agency ofthe Year. In terms of account wins, the company added the entire Audi portfolio, and two verticals from Godrej to its kitty. Satya Shetty joined as chief implementation officer, Roy Menezes as creative director digital, Harshad Lad as head of operations, and Neville Shah as creative director. Work on Frooti and Hippo continued. The jury felt the company has had a fantastic year in terms of recognition for their work on Audi and Hippo. They have built a team and backed their unique ideas with great packaging. At the same time, the general sentiment was, the best from CLA is yet to come ... and we are eagerly waiting for that.
How Campaign India rates the agency: 8
How Creativeland Asia rates itself: 8
It was yet another year of not running the rat race or being ridiculously competitive. Of not taking shortcuts to fame and glory. Yet another year of not chasing business and not participating in free pitches. And yet, growing business considerably. It was yet another year that brought on board some fairly large brands. This time Audi and Godrej. Yet another year when we did some really interesting brand work. And went on to win big awards on them. India’s first ever Grand Prix at Spikes Asia for Audi made us feel good. The first ever Asia-Pacific Independent Agency of the Year title made us feel as good if not better. It was yet another year of bringing on board some more brilliant minds. Yet another year of investing in a creative culture that we like to call as ‘Good Creative Upbringing’. Yet another year of learning from mistakes. Of looking ahead. Doing what we believe in. Believing in what we do. Thinking different. Working hard. Walking steps. Shaking hands. Realising dreams. Dreaming bigger. And staying Creativeland.