Campaign India Team
Apr 21, 2015

Campaign appoints Douglas Quenqua its first editor-in-chief for US

Launch managing editor Matthew Rothenberg appointed director of content; editor Sarah Shearman moves to contributing editor role

Campaign appoints Douglas Quenqua its first editor-in-chief for US
Haymarket, a multi-platform content and specialist events business, has appointed Douglas Quenqua as its first US editor-in-chief of Campaign (www.campaignlive.com).
 
In an 18-year career, Quenqua has established himself as one of the US’ leading marcoms journalists. He has been a freelance writer for brands including the New York Times, Wired, Fast Company, New York Observer, CNBC.com and Columbia Magazine. He is also a former news editor of Adweek and Haymarket’s own PR Week in the US.
 
In addition, Doug is an accomplished media commentator, having appeared on Today, CNN, NPR, CNBC and others.
 
Campaign launched into the US market in September 2014 and Quenqua joins as the brand kicks into the next phase of its development, with a fresh round of investment in its editorial and commercial teams. At the same time, Matthew Rothenberg has been appointed director of content, while launch editor Sarah Shearman moves to contributing editor. 
 
Doug joins Campaign on 4 May 2015 and will be based at Campaign’s office in Chelsea, in the heart of Manhattan. He said of his new role: "It's not often you get the opportunity to build an entirely new voice in the US advertising press, much less one backed by an internationally known brand like Campaign. Advertising is a global business, and today you need a global footprint to cover it. I'm looking forward to putting together a great team and adding something of value to the conversation."
 
Campaign is now established as the leading platform for advertising, media and marketing content in the UK, Asia, India, the Middle East and Turkey and launched in the US as the industry’s first truly digital community at Advertising Week on 29 September 2014. Since launch, the site has attracted a network of more than 100 thought leaders from across marcoms including Unilever's Keith Weed, Ogilvy's Tham Khai Meng, TBWA's Lee Clow and Starcom MediaVest's Laura Desmond.
 
The site has also been enthusiastically welcomed by industry luminaries such as WPP boss Sir Martin Sorrell, who’s comment was ‘about time too!’ 
 
Claire Beale, global editor-in-chief, Campaign, said, “We now have a network of highly successful Campaign brands around the world which come together to provide deep local insight and a unique global perspective on the news and trends shaping the creative marcoms industries. Adding Doug into the mix will not only secure our position in the world’s biggest marcoms market, but his knowledgeable voice will be invaluable in underlining Campaign as the place to go for the most provocative and inspiring perspectives on our industry.” 
 
Campaign US’ editorial director Adrian Barrick said, “I’m delighted that Doug will be leading Campaign in the US. He brings energy, ideas, a hugely impressive track record and a bulging contacts book. Plus, he’s a great guy to work with. For a site like Campaign that is building a position at the heart of the marcoms community, it’s extremely helpful to have an editor-in-chief who knows pretty much all the key players in it.”
 
(Campaign India is published by Haymarket Media India, a part of the Haymarket Media Group.)
Source:
Campaign India