Even though the season two of Indian Premier League has come to an end, there are brands still trying to cash in on the concept and popularity of the game. The recent example is Cadbury 5 Star which has tied up with Zapak.com to launch Cadbury 5 Star Indian Online League.
The website will be on for four weeks till mid June 2009. It features various sections like games, cricket news, gameplex locator, forums and has an integrated Cadbury 5 Star TVC. The prizes include Kolkata Knight Riders merchandise, free downloadable games, cricket kits, Gameplex coupons and Game CDs.
Commenting on the initiative, Sanjay Purohit, director – marketing, Cadbury India said “Cricket is on everybody’s mind nowadays and we wanted to reach out to our TG in the digital space via this cricket fever. This property together with Zapak.com will cater to all cricket lovers and help them experience a never before cricket league.”
Earlier, Virgin Mobile had launched Indianhatkeleague.com when the IPL season two was on.
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