Cadbury 5 Star powers a youth to help revive a dead man

Cadbury 5 Star has extended its 'do nothing' philosophy with an ad film.

 

Conceptualised by Ogilvy, the film opens in a hospital elevator. While two men are mourning the loss of a loved one, a young man enters and opens a Cadbury 5 Star. At that moment his phone rings, but he's too consumed with his 5 Star, which leads him to do nothing. The other men in the elevator bring it to his notice, but he continues 'doing nothing'. This leads to the dead man getting up and answering the call, and the other two men who were visibly irritated with the young boy 'doing nothing', thanking him for the same.

 

Nitin Saini, VP - marketing, Mondelez India, said, “Cadbury 5 Star has always been synonymous with indulgence and joy. With the new TVC we wanted to recapture that feeling of pure indulgence, where even the most insistent interruption can’t break the spell of enjoying a delicious 5 Star. This campaign is a playful reminder that in a world obsessed with doing more, slowing down and savoring the simple pleasures can be the ultimate act of chilling. We’re confident that this dramatic and quirky ad will connect with chocolate enthusiasts nationwide, further enhancing the distinct identity of Cadbury 5 Star as the champion of 'doing nothing.”

 

Sukesh Nayak, chief creative officer, Ogilvy India, said, "5 Star is back with another crazy interpretation of 'do nothing'. Over the years, the brand's counter-culture stance has resonated strongly with the youth, with each piece adding to the campaign's massive popularity. We hope our latest avatar continues to surprise and entertain people."