Campaign India Team
Jan 02, 2024

Cadbury 5 Star powers a youth to help revive a dead man

Watch the film conceptualised by Ogilvy India here

Cadbury 5 Star has extended its 'do nothing' philosophy with an ad film.
 
Conceptualised by Ogilvy, the film opens in a hospital elevator. While two men are mourning the loss of a loved one, a young man enters and opens a Cadbury 5 Star. At that moment his phone rings, but he's too consumed with his 5 Star, which leads him to do nothing. The other men in the elevator bring it to his notice, but he continues 'doing nothing'. This leads to the dead man getting up and answering the call, and the other two men who were visibly irritated with the young boy 'doing nothing', thanking him for the same.
 
Nitin Saini, VP - marketing, Mondelez India, said, “Cadbury 5 Star has always been synonymous with indulgence and joy. With the new TVC we wanted to recapture that feeling of pure indulgence, where even the most insistent interruption can’t break the spell of enjoying a delicious 5 Star. This campaign is a playful reminder that in a world obsessed with doing more, slowing down and savoring the simple pleasures can be the ultimate act of chilling. We’re confident that this dramatic and quirky ad will connect with chocolate enthusiasts nationwide, further enhancing the distinct identity of Cadbury 5 Star as the champion of 'doing nothing.”
 
Sukesh Nayak, chief creative officer, Ogilvy India, said, "5 Star is back with another crazy interpretation of 'do nothing'. Over the years, the brand's counter-culture stance has resonated strongly with the youth, with each piece adding to the campaign's massive popularity. We hope our latest avatar continues to surprise and entertain people."
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.