Account won following multi-agency pitch
A report from sessions held on day one of the 11th CII National Marketing Summit in Mumbai
Cadbury India has recently announced the launch of Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand. The company aims to position Silk as 'smoother, creamier and chunkier. Cadbury India has gone all out to promote the new variant and has rolled out a TV-led 360 degree campaign including outdoor, print and Internet. O&M is the creative agency on the account.
Cadbury’s flag-ship brand Cadbury Dairy Milk has refreshed its packaging. The chocolate major hopes that this change will lend a premium, international feel to the product. The new design is the international pack sold across the world.Pearlfisher is the design agency responsible for the execution of the pack's new look. The fine purple and gold packaging is meant to portray the rich and creamy taste of Cadbury chocolate. The new international pack retains the gold Cadbury logo.
The Advertising Club of Bombay hosted a discussion last evening on the topic 'Consumer is the new devil', featuring panelists Agnello Dias (founder, Taproot India), Sanjay Purohit (Executive director-marketing – India , chocolate category – Asia, Cadbury), Vikram Sakhuja (CEO – Group M, South Asia). Sunil Lulla, the newly appointed MD and CEO of the Times Global Broadcasting Company, was the moderator of the discussion. Dias was the first to speak and he admitted that creatives were coming to terms with the new consumer.
The Ad Club of Bombay has organised 'The Consumer is the New Devil', an interactive dialogue that aims to address the challenge Indian brand marketers face -- the consumer. The session will be held on Thursday, December 3 at 6.15 pm in the Ball Room of the JW Marriott, Mumbai.
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