Campaign India Team
Mar 24, 2022

Byju's and FIFA announce partnership for Qatar 2022

Byju's will aim to create content with educational messages as part of its activation plan

Byju's and FIFA announce partnership for Qatar 2022
EdTech company Byju's has announced that it will be partnering with FIFA for the World Cup to be held in Qatar later this year.  
 
Byju's will leverage its rights to the FIFA World Cup 2022 emblem and assets and run promotions to connect with football fans around the world. According to a statement, Byju's will also aim to create content with educational messages as part of its activation plan.  
 
Kay Madati, chief commercial officer, FIFA, said, "FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju's, which is also engaging communities and empowering young people wherever they may be in the world."
 
Madati added, “We look forward to supporting the promotion of Byju’s educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”
 
Byju Raveendran, founder and CEO, Byju's said, "We are excited to be sponsoring the FIFA  World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football  inspires billions, we at Byju's hope to inspire the love of learning in every child’s life through this partnership.”
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

22 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

1 day ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

1 day ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.