Campaign India Team
Aug 09, 2010

Bru ties up with Aisha

Bru, from the house of Hindustan Lever Limited, has entered into a co-promotional alliance with the film Aisha, which released on August 6, 2010. The co-branded promotional TV campaign was broken across select channels (English entertainment/news/music) and leads viewers into discovering the special "coffee moments" between characters in the film.

Bru ties up with Aisha
Bru, from the house of Hindustan Lever Limited, has entered into a co-promotional alliance with the film Aisha, which released on August 6, 2010.

The co-branded promotional TV campaign was broken across select channels (English entertainment/news/music) and leads viewers into discovering the special "coffee moments" between characters in the film.

Arun Srinivas, category head of beverages at HUL, said, “Bru has always been a brand which has added fun to shared moments. We believe that our association with Aisha, a young, vibrant movie about great moments among friends, will only strengthen our brand proposition and connect with our consumers.”

Blue Bang Media & Entertainment, a specialist agency working in the branded entertainment and movie marketing space, developed and executed the campaign on behalf of HUL. Sharda Ratnam, vice president of branding and business development,  said, “This was really the perfect platform for Bru to synergise with a film that embodies all the brand attributes of Bru - special moments, discovering new things about people, happiness, fun etc. The objective was to  bring out those moments of Aisha that coffee lovers would relate to in an engaging manner.”
 
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Source:
Campaign India

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