Campaign India Team
Aug 05, 2010

Britannia Pure Magic canisters win Indiastar 2010

Britannia Pure Magic has been awarded the Indiastar 2010 for the design of its canisters. Indiastar 2010 is a national award for excellence in packaging design, innovation, technology, pack construction, material usage and environmental concerns, constituted by by Indian Institute of Packaging .

Britannia Pure Magic canisters win Indiastar 2010
Britannia Pure Magic has been awarded the Indiastar 2010 for the design of its canisters. Indiastar 2010 is a national award for excellence in packaging design, innovation, technology, pack construction, material usage and environmental concerns, constituted by by Indian Institute of Packaging .

Ashwini Deshpande, founder of Elephant Strategy + Design, said the design was a joint effort between her agency, Paper Products Ltd and Britannia's R&D team. "The cannisters have a more innovative format," she said. "It's much lighter, almost like a better structural version of the paper cups we drink soft drinks in."

The judging criteria includes originality of design, visual appeal,  cost effectiveness, eco-friendliness and  convenience to users.

 

Source:
Campaign India

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