Breaking news: Zenith Optimedia bags Swarovski's media duties

Zenith Optimedia India has picked up Swarovski’s media planning and buying account as part of a global alignment.

The agency will start working on the duties from January 2010, dislodging incumbent MPG. The account was awarded without a pitch on the basis of Zenith Optimedia's relationship with the client in Europe.

Said Satyajit Sen, MD, North & East, Zenith Optimedia, "It is a sparkling account and we are delighted to be associated with it. It will add to our roster of lifestyle clients like LVMH. We are building considerable expertise in that vertical."

The account size is estimated to be around Rs 5-10 crore.