Campaign India Team
Oct 30, 2009

Breaking news: Zenith Optimedia bags Swarovski's media duties

Zenith Optimedia India has picked up Swarovski’s media planning and buying account as part of a global alignment.The agency will start working on the duties from January 2010, dislodging incumbent MPG. The account was awarded without a pitch on the basis of Zenith Optimedia's relationship with the client in Europe.

Breaking news: Zenith Optimedia bags Swarovski's media duties

Zenith Optimedia India has picked up Swarovski’s media planning and buying account as part of a global alignment.

The agency will start working on the duties from January 2010, dislodging incumbent MPG. The account was awarded without a pitch on the basis of Zenith Optimedia's relationship with the client in Europe.

Said Satyajit Sen, MD, North & East, Zenith Optimedia, "It is a sparkling account and we are delighted to be associated with it. It will add to our roster of lifestyle clients like LVMH. We are building considerable expertise in that vertical."

The account size is estimated to be around Rs 5-10 crore.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come