Commenting on the win, Ajit Shah, President (N), RK SWAMY BBDO said, “We are excited to be working with Lloyd. Our goal is to help them carve out a rightful place in the Indian market against the major foreign brands. We are looking forward to the challenge.”
RK SWAMY BBDO's presentation at the time of the pitch included 360 degree communication concepts, that are to be adopted by Lloyd in due course of time.
The Group is planning to expand its product portfolio with new lifestyle products, in addition to its already existing range of airconditioners and LCDs. The new product range includes a mix of household utility items and kitchen appliances.