Wieden + Kennedy has been appointed as lead global strategic and creative agency for Nokia's Nseries business following a pitch led by the W+K London office.
Nokia Nseries is Nokia's flagship sub-brand, consisting of a range of multimedia devices. These are convergence mobile devices supporting digital multimedia services such as music playback, video capture, photography, mobile gaming and Internet services. The convergence device market is growing, currently representing 40 million units a year, and Nokia is the market leader worldwide.
Work by W+K will begin immediately, and first communications are expected to roll out in 2009. According to sources familiar with the development, W+K India will work closely with the global offices to give the campaigns a 'local flavour'.
Neil Christie, managing director W+K London said, "We're delighted and honoured to take responsibility for Nokia Nseries on a global basis. We're excited about the opportunity to do some truly groundbreaking non-traditional work.'
Carol Soriano, vice president of Creative Excellence at Nokia said, 'Nokia is about connecting people, and the Nseries is about connecting people in the richest, deepest way possible. W+K's pitch reflected and captured that in a unique and universal way. It was a quick and unanimous decision to award them the business.'
Wieden + Kennedy was appointed global creative and strategic lead agency for Nokia Mobile phones in July 2007. By awarding the Nokia Nseries brief to Wieden + Kennedy, Nokia has consolidated its global business with the agency.