Viacom18 has consolidated all their media business with Maxus. It might be recalled that the account of Colors, the Hindi general entertainment channel from Viacom18, was awarded to Maxus a year ago.
Maxus will now handle the other channels in the portfolio, MTV, Nick and VH1.
Confirming the development, Aditya Swamy, SVP-sales and marketing, MTV India, said, "We have created several revolutionary properties with Maxus and their clients. So with a healthy working relationship already in place and a shared drive for innovation and top class execution, Maxus is the perfect choice to be our AOR. We look forward to growing our business and adding value to our clients with this partnership."
Ajit Varghese, managing director, Maxus India, said, "Viacom brands are iconic and are brands that have made a difference by forming deeper relationships with the Indian viewers in the last few years. We are very happy to get the opportunity to partner them in their future plans."