JWT Mumbai has joined the 'Top 50 Club' in the Gunn Report this year -- the only JWT office in the world to have made it to the exclusive list. The "Top 50 Club" was a term coined by Havas' Jacques Séguéla for those agencies anywhere in the world who have ever made it into the Gunn Report's Top 50 agencies table.
Continuing with tradition, this year, the report has been guest edited by Rémi Babinet, chief creative officer, Euro RSCG Worldwide (also founder and chairman, BETC Euro RSCG, Paris). Last year, Craig Davis had guest edited the Gunn Report. This is also the first time a new category called 'All Gunns Blazing' has been introduced. The category attempts to capture all that's going on under the various labels of Integrated, Mixed Media, Innovative, Content, Titanium, and more.
Among the most awarded commercials in the world in 2008, Fallon London's Cadbury's Dairy Milk ‘Gorilla’ tops the list. Fallon has two other commercials in this category namely Skoda Fabia's 'Cake' and Sony Bravia's 'Play Doh'.
In the 'Most awarded All Gunns Blazing' category, Leo Burnett Sydney's ‘Earth Hour’ tops the list. Among the most awarded agency networks in the world in 2008, BBDO continues to lead this year with Leo Burnett coming in at second place. DDB is a close third while Saatchi & Saatchi is at fourth place. O&M and TBWA tie in for fifth place. Projector Inc Tokyo's ‘Uniqlock’ is the most awarded Interactive in the world while Saatchi & Saatchi New York's 'Stains don't stand a chance' for Tide is the most awarded print ad and campaign in the world in 2008.
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