Breaking news: iris bags Microsoft’s integrated marketing duties

Independent agency iris has joined the panel of marketing agencies for Microsoft’s ‘Consumer and Online Business’ to handle the brand’s integrated marketing in India, following a multi-agency pitch.

The agency will partner with Microsoft to launch through-the-line campaigns that will run across a variety of mediums and disciplines, both online and offline.      

Alok Lall, managing director of iris Delhi, said: “We are delighted to partner with Microsoft in all their endeavours in the Indian marketplace. Moreover, this is a testimony to our 360-degree approach of ‘Media Anything, Idea Everything’. The association also underscores our expertise in the fast emerging digital discipline.”

iris, which launched in India in 2007 with a Delhi office, works with a number of global and local clients which include Sony Ericsson, adidas, Taylormade, Shell, Pizza Hut and Nine dot Nine Media.