Independent agency iris has joined the panel of marketing agencies for Microsoft’s ‘Consumer and Online Business’ to handle the brand’s integrated marketing in India, following a multi-agency pitch.
The agency will partner with Microsoft to launch through-the-line campaigns that will run across a variety of mediums and disciplines, both online and offline.
Alok Lall, managing director of iris Delhi, said: “We are delighted to partner with Microsoft in all their endeavours in the Indian marketplace. Moreover, this is a testimony to our 360-degree approach of ‘Media Anything, Idea Everything’. The association also underscores our expertise in the fast emerging digital discipline.”
iris, which launched in India in 2007 with a Delhi office, works with a number of global and local clients which include Sony Ericsson, adidas, Taylormade, Shell, Pizza Hut and Nine dot Nine Media.
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