Speaking about the appointment, Ajay Chandwani, director, Percept and chairman, Creative Abbys said, “Elsie made her mark first on the Abbys stage many years ago. She went on to win several international awards. Elsie made the transition from advertising to design a few years ago. Her high standards of work are reflected in her output as a design professional. Elsie has chaired the Design category at Goafest in the past. It’s great to have her back again."