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David Lubars, chairman and chief creative officer, BBDO North America will chair both the Film and Press juries for the 2009 Cannes Lions festival.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.