Campaign India
Oct 08, 2024

Brands to spend INR 500 crores on influencers for Diwali sales: Report

A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

4 hours ago

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

4 hours ago

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.

4 hours ago

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

4 hours ago

Rain, rappers and a whiskey workaround

Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.