Campaign India Team
Mar 31, 2020

Brands react to coronavirus crisis

Read our compilation of how brands are helping out during this crisis

Brands react to coronavirus crisis
Campaign India will be tracking brand responses to the coronavirus outbreak in the country and updating this page. Here's what brands have done so far. 
15 April
Pizza Hut and KFC India 
Pizza Hut and KFC India are providing meals to medical and frontline staff at government hospitals across cities in India over the next few weeks. The service has already started in Pune, Bengaluru and Hyderabad. 
Pizza Hut and KFC India have taken end-to-end responsibility of sourcing raw material, preparing meals and delivering meals directly to the hospitals every day. 
8 April
AB InBev and Budweiser is engaging with state governments across the country to equip doctors, nurses, paramedical staff, and police with essential protective equipment and hand sanitisers. AB InBev has donated 30,000 litres of hand sanitisers and 25,000 FFP2 masks in Delhi, Maharashtra and Haryana, to support more than 15 lakh frontline workers across these states. This is part of Budweiser's global 'One Team' initiative. ‘One Team’ was launched in the United States and is now present throughout Europe, India, South Korea and Brazil.

Mpower, a mental healthcare clinic, has partnered with the Government of Maharashtra and the Brihanmumbai Municipal Corporation (BMC) to launch a toll-free helpline number called ‘BMC-Mpower 1on1’ that will be available to citizens 24x7. This is based on the thought that the Covid-19 pandemic has had a large impact on the mental health of Indians, with many feeling unsafe, at-risk leading to rise in anxiety and stress. It is available free of cost for people across cities of Maharashtra. 
6 April
Byju's has introduced free live classes for students on its platform. Students will be able to learn real-time from teachers by reserving their preferred topic and slot from the schedule.With this initiative, the company aims at further enriching the ‘learn from home’ experience for students. 
Nivea India has announced the production and donation of hand sanitisers across the country. The company’s plant at Sanand in Gujarat which originally manufactured skincare products has begun production of alcohol-based hand sanitisers that will be distributed free of cost to the public hospitals and healthcare institutions in Ahmedabad and Vadodara as well as to its distribution partners across the country.
2 April
Radico Khaitan
Liquor manufacturer Radico Khaitan has extended its services and produced the first batch of hand sanitisers to the country. Radico Khaitan expanded the use of Extra Neutral Alcohol (ENA) at the company’s mother distillery in Rampur, Uttar Pradesh and at other bottling plants in different parts of the country to produce Radico 8PM Extra Strong Hand Sanitisers.
Bisleri has offered free packaged mineral water to recognise the efforts of doctors, nurses, policemen, paramedical staff, sanitation workers, government officials and other essential services. 
Free packs of bottles have already been distributed across hospitals, police stations and traffic signals in West Bengal, Maharashtra, Delhi, UP, Karnataka, Telangana, Gujarat, Andhra Pradesh, Chhattisgarh and Jharkhand. The company aims to cover more areas and distribute free water to people in other essential services as well.
1 April
ITC's perfume manufacturing facility in Himachal Pradesh has started production of Savlon sanitisers. ITC has repurposed this perfume facility to help produce an additional 1,25,000 litres of Savlon hand sanitisers. ITC has also reduced prices of Savlon sanitisers and is working on getting the new stocks with the revised prices to the market. 
Upto 31 March 
Mankind Pharma 
Mankind Pharma is donating Rs 51 crore to CM Relief fund to manage this disaster. Mankind will be donating ventilators, personal protective equipment (PPE) and medicines to the states reporting maximum number of positive cases. 
Bharti Enterprises
Bharti Enterprises and its companies Bharti Airtel, Bharti Infratel and others are contributing a sum of over Rs 100 crore. A significant portion of the amound will be immediately contributed to the PM - CARES Fund. The balance amount is being directed towards sourcing of masks, PPE and other key equipment for the doctors, healthcare workers and essential services personnel.
Viacom18 has announced a slew of measures. It has extended financial aid to daily wage earners associated with all its shows and also partnered GiveIndia to raise funds for daily wage earners across industries. Its channel Colors Rishtey has been made free-to-air to reach out to more viewers. Content has also been offered to Doodarshan, free of cost. To limit data stress, Voot has been restricted to standard definition quality. 
Doceree, an ad exchange platform for branded healthcare professional marketing has said it will allow companies to advertise on its platforms for free and help them reach out to doctors. The services will be free to advertisers and publishers in India and the US till 30 April or longer if lockdowns last.
Tata has pledged a total of Rs 1,500 crore to combat the disease in India. A donation of Rs 1,000 crore was made through Tata Sons and a further Rs 500 crore was made through Tata Trust. Further, the conglomerate is gearing up to manufacture ventilators too. 
Godrej Group
The Godrej Group has earmarked a fund of Rs 50 crore rupees for community support and relief initiatives in India. The fund will back some initiatives focused on public health and essential supplies, as well as additional efforts in the months ahead. The group is buying and supplying medical equipment and protective supplies for the Brihanmumbai Municipal Corporation (BMC) in Mumbai. It has donated Rs 5 crore rupees to the BMC and 115 hospital beds to Maharashtra government hospitals. It also helped set up a 75-bed quarantine center at the Seven Hills Hospital in Andheri.
Parle G
Parle Biscuits has announced that the company will donate one crore Parle G packets every week during the current lockdown. The company is ready to join hands with the government of India and to ease the difficulty of those who have lost their daily income. The G biscuits will be released through state depots for free over a period of three weeks and company officials are working closely with the government on the most effective distribution channels.
Bajaj Group
Bajaj Group has set aside Rs 100 crore in the ongoing fight against Covid-19 to ensure that citizens of the country have access to healthcare and other necessities of life. The company with the government and its network of over NGO partners, is looking to ensure these resources reach those who need it the most.
Hamdard National Foundation
Hamdard National Foundation, the company that owns brands like RoohAfza under its umbrella, has donated an amount of Rs. 25 lakhs to PM Cares.
Lalamove an on-demand logistics company that connects customers and drivers through technology has extended it’s services by offering mini trucks and bike deliveries. The brand is looking to deliver food and groceries as well as medical supplies and other essentials as approved by the government. Their services are currently available in Mumbai, Bangalore, Delhi NCR, Pune, Chennai, and Hyderabad.
Last updated on 15 April.


Campaign India

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