Brands endorsed by celebs tainted by drug abuse will suffer: IIHB report
No major surprise in terms of celebrities using drugs, but consumers will only turn away from the brand when the celebrity is named in the media
by Campaign India Team
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures