Campaign India Team
Oct 17, 2016

Borosil appoints Lodestar UM to handle media

No formal pitch involved

A screengrab from Borosil's campaign
A screengrab from Borosil's campaign
Lodestar UM has announced that it has bagged the media duties of Borosil Glass Works. There was no multi-agency pitch process involved. 
 
The glassware company recently launched tableware brand Larah, for which a campaign was rolled out last month
 
Rituraj Sharma, VP – consumer products, Borosil Glass Works, said, “It is impressive to see how Lodestar UM provides us most the optimal most strategic solutions. They have effectively used their proprietary strategic tools to reach out to the right target audience for us. It has given our campaign the right impact and huge visibility in the targeted markets."
 
Deepak Netram, SVP, Lodestar UM, said, "Our task was find ways in media to build strong imagery and sheen for Larah. We focused on the ‘novelty seekers’ segment who is the biggest influencers for women across India for the category."
 
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Source:
Campaign India

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