Borosil Larah tables a twist in the tail, makes ordinary food seem special

Borosil has rolled out an ad film for its Larah collection of ceramic dinnerware. The film has been conceptualised by Sideways.

 

The film is set in an upscale restaurant, where a liveried waiter helps a customer struggling to read a sophisticated menu. His choice is a 'Delicately crisp fried wrap with rare savoury filling'. Complementing him on the choice, the waiter suggests 'Organic tamarind sauce' on the side. While the customer waits, the waiter heads to get the order. But instead of the kitchen, he steps out on to the road through a rear entrance. His dignified tone changes to match the crowded alley, as he shouts out to a man at a roadside food stall for ten rupees worth of something with chutney. He returns to his elegant best as he delivers the food to the man seated inside. As he unveils the dish, the guest is surprised to see two mini samosas, with three drops of chutney and a dhaniya leaf skillfully placed. But he loves what he sees. So much so, that he requests the waiter to meet the chef. The waiter is stunned, not knowing what to do. The film ends with a voice over saying, 'Khaane Ko Banaya Khaas' (Makes food special) and introduces Borosil's Larah collection.

 

The film is live in cinemas currently and airing on TV in some regional language channels. It is slated to air on national channels later this month.

 

Credits (via Facebook):

 

Client: Borosil

Creative agency: Sideways Mumbai

Agency creative team: Abhijit Avasthi, Nivedita Agashe

Agency servicing team: Sonali Sehgal, Shruti Bhandari

 

Production house: Corcoise Films

Director: Prasoon Pandey

Exec producer: Cyrus Pagdiwala

D.O.P.: Kartik Vijay

Line producer: Bhavin Gajria 

1st AD: Neha K Kaul

Prod. designer: Mukund Gupta, Aditya Kanwar

Steadicam operator: Sanjay Sami

Set decorator: Akriti Piplani Bajaj

Costume stylist: Varsha Chandanani, Shilpa Makhijha

Make up and hair: Sara Capela 

Sync sound: Royston Dlima

Production manager: Thomas Chenetra

Focus puller: Ramakrishna

1st AC: Tarun Rakeshiya

Casting: Shikha Pradeep

2nd AD: Rukmini Singh

Production assistant: Aayushman Pandey, Anamika Jayendran

Gaffer: Ramesh Sadrani

Key grip (10th): Javed 

Offline editor: Davinder Konsal

Post supervisor: Parag Darekar

Colourist: Michele Ricossa

Online: Ritesh Rai

Music composer: Ehsaan Noorani, Loy Mendonca, Gullu

Sound engineer: Farhad K DadyBurjor