Campaign India Team
Apr 04, 2017

BookMyShow ropes in BBH to handle creative

Move made post 'discussions with other agencies'

BookMyShow ropes in BBH to handle creative
BookMyShow has appointed BBH India (Bartle Bogle Hegarty India) as its creative strategy and advertising agency. 
 
The move was made after the online entertainment ticketing portal 'undertook discussions with other agencies as part of its selection process.'
 
Marzdi Kalianiwala, VP - business intelligence and marketing, BookMyShow, said, “BookMyShow is a consumer driven brand that continuously strives to enhance its offering & user experience. Considering the business dynamism, it was imperative to align ourselves with a creative partner that not only would be able to match the required scale, but also demonstrate creative actions that impact key metrics. We saw BBH India to be a perfect fit and are extremely excited to begin this journey with them.”
 
Arvind Krishnan, MD, BBH India, said, “We are thrilled to be partnering with BookMyShow. It is a great platform for us to showcase our brand of creativity, through the line. The app is the product; the app is the medium and there are plenty of opportunities along the consumer journey to create impact.”
 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

13 hours ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

13 hours ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

14 hours ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard