Campaign India Team
Aug 16, 2022

Bobby Thomas, Mahesh NS and Richa Jain join Brave New World

The trio are appointed senior creative directors at the agency

From left: Bobby Thomas, Mahesh NS and Richa Jain
From left: Bobby Thomas, Mahesh NS and Richa Jain
Brave New World has announced the appointment of Bobby Thomas, Mahesh NS and Richa Jain.
The trio will be based in Bengaluru.
Mahesh NS was previously with Wunderman Thompson. He joins Brave New World as VP and senior creative director. His career has seen stints with TBWA, Inkberry, Ogilvy, DDB and Fisheye.
Thomas moves from Lowe's Bengaluru office to join the agency as VP and senior creative director. In a career spanning 15 years, he has also worked with Ogilvy, mcgarrybowen and McCann Worldgroup.
Jain joins Brave New World as associate vice president and senior creative director from MullenLowe Lintas, where she was creative director. She began her career 11 years ago with Ogilvy.
Joono Simon, chief executive officer and chief creative officer, Brave New World, said, “For us at Brave New World, the next five years are going to be about immense growth on the back of compelling work. Our three new creative directors have joined an environment that is brimming with creative energy after two years of a flexible, remote work from home policy. We navigated the last two years of the pandemic without scaling back on talent or implementing pay cuts and that’s a really strong statement about our ability to nurture internal growth without compromising on providing a stable, positive work culture to our employees."
Sraman Majumdar, senior vice president and executive creative director, Brave New World, added, “An intuitively people-centric work culture has always been core to us. We found that Bobby, Richa and Mahesh are very much our kind of people, and it runs deeper than their obvious creative firepower. Their brand of collaborative and empathetic leadership couldn’t have come at a better time as we shake off the relatively detached Covid years."
Mahesh NS said, “The way that Brave New World embraces technology to send out a message in its work, that is something that really appealed to me. It’s a young team and they are more open to employing creative technology in their work. The work culture feels much more collaborative and not siloed as most agency environments tend to get."
Thomas said, “The directive I got from Joono (Simon) was to bolster the design credentials of the agency, and evolve our design language even further, given that a significant part of the business is spread across fashion and lifestyle brands. There’s a freshness you sense when you walk into Brave New World’s office- the team is positive and upbeat, and that reflects in its work culture.” 
Campaign India

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