Opinion
Carol Goyal
Dec 18, 2020

Blog: ‘Illuminating' and 'Ultimate Gray' - contrasting colour choices for 2021

The biggest colour trends of 2021 are taking a cue from the tumultuous year just gone by, and giving people a sense of ‘hope, optimism and the refresh that many are looking for’ in the new year, says the author

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Blog: And the winner of the colour of the year is...
Advertising
Jan 18, 2023
Carol Goyal

Blog: And the winner of the colour of the year is...

Blog: Time to get high-spirited with Sake Viva
Opinion
Sep 05, 2022
Carol Goyal

Blog: Time to get high-spirited with Sake Viva

Blog: Har ghar tiranga made easier
Opinion
Jul 11, 2022
Carol Goyal

Blog: Har ghar tiranga made easier

Opinion: What contemporary art directors must learn from the constitution of India
Opinion
Jan 25, 2022
Carol Goyal

Opinion: What contemporary art directors must learn ...

Just Published

ReBid launches its in-house AI creative studio
Advertising
28 minutes ago
Campaign India Team

ReBid launches its in-house AI creative studio

The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.

McCann hits the right note with Hero Splendor’s life symphony
The Work
17 hours ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
19 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and marketing
Advertising
20 hours ago
Vinita Bhatia

Inside Adobe MAX 2025: How agentic AI is redefining ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.