Why the Kimono is stirring up such a blistering marketing controversy
The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?
It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon
The Zoozoos have been an integral part of Vodafone's marketing campaign, especially during the IPL. Have we seen the last of them?
Why is ‘HENRY’ the hottest and most sought after target audience for marketers today? And ‘SINBAD’ too is not far behind.
The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable
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