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Blog: Janxiety? How brands can profit from it
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20 hours ago

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

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Opinion: Barbie turns 60! A great lesson in gender evolution
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Jan 09, 2019

Opinion: Barbie turns 60! A great lesson in gender ...

The author traces the evolution of Barbie

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Blog: The pros and cons of having co-CEOs
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Sep 24, 2018

Blog: The pros and cons of having co-CEOs

Is it a good idea for advertising agencies to have co-CEOs running the show?

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Sep 17, 2018

"Localisation is the key for Snapchat in India": ...

In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.

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Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years
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Sep 11, 2018

Analysis: Nerolac Paints signs up Ranveer Singh; ...

As Deepika Padukone endorses Asian Paints, the author wonders which paint will finally win favour to decorate and enliven the new marital home of the two superstars

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Blog: Brand Tendulkar version 2.0 is in danger
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Aug 20, 2018

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

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