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Opinion: How ‘balidan’ will help brand Dhoni
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Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?

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#JCBKiKhudai scorches social media. But, why?
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May 31, 2019

#JCBKiKhudai scorches social media. But, why?

It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon

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Opinion: The fading away of the Zoozoos
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May 07, 2019

Opinion: The fading away of the Zoozoos

The Zoozoos have been an integral part of Vodafone's marketing campaign, especially during the IPL. Have we seen the last of them?

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Opinion: Say hello to HENRY! And welcome SINBAD too
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Apr 29, 2019

Opinion: Say hello to HENRY! And welcome SINBAD too

Why is ‘HENRY’ the hottest and most sought after target audience for marketers today? And ‘SINBAD’ too is not far behind.

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Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?
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Mar 11, 2019

Blog: Patriotic Pulwama or populistic promotion: ...

The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable

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Blog: Janxiety? How brands can profit from it
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Jan 23, 2019

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.