Carol Goyal

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Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?

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Opinion

Mar 11, 2019

Carol Goyal

Blog: Patriotic Pulwama or populistic promotion: ...

The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable

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Blog: Janxiety? How brands can profit from it

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Opinion

Jan 23, 2019

Carol Goyal

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

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Opinion

Jan 09, 2019

Carol Goyal

Opinion: Barbie turns 60! A great lesson in gender ...

The author traces the evolution of Barbie

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Blog: The pros and cons of having co-CEOs

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Advertising

Sep 24, 2018

Carol Goyal

Blog: The pros and cons of having co-CEOs

Is it a good idea for advertising agencies to have co-CEOs running the show?

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Digital

Sep 17, 2018

Carol Goyal

"Localisation is the key for Snapchat in India": ...

In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.

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Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years

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The Work

Sep 11, 2018

Carol Goyal

Analysis: Nerolac Paints signs up Ranveer Singh; ...

As Deepika Padukone endorses Asian Paints, the author wonders which paint will finally win favour to decorate and enliven the new marital home of the two superstars