Carol Goyal

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Digital
Sep 17, 2018
Carol Goyal

"Localisation is the key for Snapchat in India": ...

In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.

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Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years
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The Work
Sep 11, 2018
Carol Goyal

Analysis: Nerolac Paints signs up Ranveer Singh; ...

As Deepika Padukone endorses Asian Paints, the author wonders which paint will finally win favour to decorate and enliven the new marital home of the two superstars

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Blog: Brand Tendulkar version 2.0 is in danger
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Opinion
Aug 20, 2018
Carol Goyal

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

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Blog: How stigmatising Harmanpreet Kaur is hurting Brand India
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Opinion
Aug 06, 2018
Carol Goyal

Blog: How stigmatising Harmanpreet Kaur is hurting ...

Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.

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Opinion: ASCI on surrogate advertising: Too little, too late
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Opinion
Jul 11, 2018
Carol Goyal

Opinion: ASCI on surrogate advertising: Too little, ...

The author reproduces an e-mail exchange with the ASCI regarding surrogate advertising during the IPL

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Opinion: India does its bit for 'Brand Cricket'
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Opinion
Jun 28, 2018
Carol Goyal

Opinion: India does its bit for 'Brand Cricket'

The author is currently in Dublin, and reports post the India-Ireland T20 game

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