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Blog: 'Classic Blue' is the colour of 2020
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Jan 02, 2020

Blog: 'Classic Blue' is the colour of 2020

The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

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Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana start countdown to Dubai 2020 from where Shah Rukh Khan left off
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Nov 26, 2019

Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana ...

The Hollywood starlets have joined Bollywood’s badshah Shah Rukh Khan in promoting the Emirate in the run-up to the 2020 Expo as Dubai ups the ante on promoting tourism for the mega event next year.

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Weekend Blog: Kim Kardashian and the #KimOhNo
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Jul 04, 2019

Weekend Blog: Kim Kardashian and the #KimOhNo

Why the Kimono is stirring up such a blistering marketing controversy

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Opinion: How ‘balidan’ will help brand Dhoni
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Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?

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#JCBKiKhudai scorches social media. But, why?
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May 31, 2019

#JCBKiKhudai scorches social media. But, why?

It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon

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Opinion: The fading away of the Zoozoos
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May 07, 2019

Opinion: The fading away of the Zoozoos

The Zoozoos have been an integral part of Vodafone's marketing campaign, especially during the IPL. Have we seen the last of them?