May 26, 2020

Blog: LeBron James voices Nike’s hope for a broken ...

The author pens her views on the commercial

Apr 07, 2020

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

Jan 02, 2020

Blog: 'Classic Blue' is the colour of 2020

The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

Nov 26, 2019

Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana ...

The Hollywood starlets have joined Bollywood’s badshah Shah Rukh Khan in promoting the Emirate in the run-up to the 2020 Expo as Dubai ups the ante on promoting tourism for the mega event next year.

Jul 04, 2019

Weekend Blog: Kim Kardashian and the #KimOhNo

Why the Kimono is stirring up such a blistering marketing controversy

Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?