Lending solutions provider Biz2X, has announced the appointment of Ratiesh Sharma as vice president and head of marketing for India.
In his new role, he will focus on building the brand in India and communicating the unique value proposition of its solutions. Sharma will also drive brand awareness and increase market penetration for Biz2X in India.
He moves from Spectra, where he was associate vice president and head, marketing.
Rohit Arora, co-founder and CEO, Biz2Credit and Biz2X, said, "We are delighted to welcome Ratiesh as the Vice President and Head of Marketing for India. His wealth of experience in B2B marketing, coupled with his impressive track record of working with notable brands, makes him an invaluable addition to the Biz2X team. We are confident that Ratiesh's exceptional leadership and strategic vision will play a vital role in helping us achieve our ambitious objectives for growth and expansion.”
Sharma said, "I am elated to join the dynamic team of Biz2X and spearhead the marketing initiatives in India. The organisation has made remarkable strides in the US and India, and I intend to spread the word among our audience. My aim is to establish the Biz2X brand in India and showcase the unparalleled worth of our solutions to the industry. Additionally, I am keen to showcase Biz2X as an employer of choice, offering significant career advancement opportunities for applicants along with a fantastic work culture."
With over 20 years of experience, he has also worked with companies like HCL, NIIT, Bennett Coleman & Company and AgreeYa.