Global communications consultancy Bite Communications will set up shop in India, come March 1, 2011. It will be led by former Gutenberg Communications vice president and head of India, Pranav Kumar. Retainer assignments in India include HP's corporate innovation and sustainability brief, along with ongoing campaigns for Intercontinental Hotels Group (IHG), the Richard Ivey School of Business, Siemens PLM Software, and SWIFT.
Prior to Gutenberg, Kumar worked for Sapient Corporation, Genesis Burson-Marsteller and the International Management Group (IMG).
“Bite is entering the India market at an exciting time. Digital is beginning to transform the way brands communicate, whether in B2C or B2B contexts,” said Pranav Kumar. “We aim to cater for clients who demand that their compelling stories be told across the range of vibrant national and regional print and broadcast media, but also want to shape valuable conversations with stakeholders using earned, owned and paid digital channels.”
He further added, “An increasing number of corporations, brands and business leaders aided by India’s robust economic growth and globalisation, realise the value that strategic communications counsel backed by solid execution rigour can bring to the table. Bite’s passion to deliver high-quality and creative campaigns, razor sharp focus on digital and an entrepreneurial, lively culture really excite me to take on this opportunity.”
“The communications landscape in India is unique, yet fundamental changes are at work. The last thing the market needs is just another PR agency,” said Clive Armitage, chief executive officer, Bite Communications. “We're looking to work with people and clients who recognize the potential for compelling communications to change the game for businesses and industries in India.”
Initially based in New Delhi, the company will establish offices in Bangalore and Mumbai in the coming months. Bite’s India business will be managed as part of its existing network of five offices in Asia Pacific – in Beijing, Hong Kong, Shanghai, Singapore and Sydney. Kumar will report to executive vice president Paul Mottram.