Campaign India Team
Dec 31, 2009

Bharti Airtel rolls out mobile usage survey

Bharti Airtel has launched a mobile phone usage survey, Airtel Mobitude 2009. The study is based on the compilation of data that captures downloaded content – music, images and games -- by 116 million mobile users across India during 2009. Airtel Mobitude is an annual survey that will be released by Bharti Airtel at the end of every calendar year.  

Bharti Airtel rolls out mobile usage survey

Bharti Airtel has launched a mobile phone usage survey, Airtel Mobitude 2009. The study is based on the compilation of data that captures downloaded content – music, images and games -- by 116 million mobile users across India during 2009. Airtel Mobitude is an annual survey that will be released by Bharti Airtel at the end of every calendar year.
 
“Airtel Mobitude 2009 reflects the true choice of India. A mobile phone is considered by many as an intrinsic part of their daily life, be it a user in a small village or in a large town. It fulfils a consumer’s social and entertainment needs, from communicating with others, to downloading music, images and games,” said Atul Bindal, president- mobile services, Bharti Airtel.

 “With over 116 million mobile users, Airtel is best positioned to highlight the preference and choice of India cutting across geographies, demographics, genre and age. Our consumer usage analysis has thrown up very interesting results that truly highlight what an Indian prefers across the length and breadth of India.”

The Indian Cricket team reigns supreme in the popularity charts amongst (male) sports personalities. In the women sports category, Maria Sharapova was the most downloaded sports personality ahead of India’s Sania Mirza.  According to the survey, users send maximum messages on the New Year followed by Diwali, Dusshera and Friendship Day.

The study reflected that maximum music was downloaded by mobile users in Karnataka, Andhra Pradesh, Gujarat, Tamil Nadu, Maharashtra and Punjab. Regional music was as popular as Hindi songs in all these states. Katrina Kaif and Aamir Khan were the most downloaded celebrities on an Airtel mobile.

 

Source:
Campaign India

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