Bharti Airtel has entered the advertising business by announcing the launch of a brand engagement solution for brands – Airtel Ads.
Airtel Ads allows brands to curate consent based and privacy safe campaigns to its customers in India.
According to Airtel, its consumers have an average monthly data consumption at 16.8 GB.
Airtel Ads allows brands to create campaigns to the most relevant customer cohorts within their user base. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam.
Adarsh Nair, chief product officer, Bharti Airtel, said, “Airtel Ads breaks new ground in the USD 10 billion Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.”
Airtel states that through this service it looks to deliver superior returns on brand spends rather than just delivering online impressions.
Nair added, “Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”
During the beta phase, Airtel Ads worked on campaigns for more that 100 brands across categories.
With this launch, Airtel enters the Indian advertising industry which is expected to grow to USD 19 billion by 2025 from the current USD 10 billion.