Airtel launches self-serve marketing communications platform

Airtel has announced the launch of Airtel IQ Reach, what the telecom service provider labels a 'first-of-its-kind self-serve marketing communications platform'. This will enable brands to drive targeted customer engagements through personalised communications.

 

This service has been launched under Airtel IQ, Airtel's network-embedded Communications Platform as a Service (CPaaS). 

 

Through this, Airtel wants to enable small and medium businesses to make the most of their marketing investments to connect with their target audience in a cost-effective manner with prepaid pay-as-you-go plans.

 

The self-serve portal will give businesses full control of their campaign execution. Users can login to the portal and design customised messages, select their target audiences, scheduling their messages and track campaign effectiveness.

 

Abhishek Biswal, head – digital products and services, Airtel Business, said, “Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalise on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalised communication through our innovative solution.”