The Berlin School of Creative Leadership has instituted a scholarship in the name of Piyush Pandey, executive chairman and creative director South Asia, Ogilvy & Mather India.
The 'Piyush Pandey Creative Leadership Scholarship' was established to honour the veteran ad man's long-standing service and support of the Berlin School, according to an official statement from the School.
The scholarship will provide full tuition (53,000 Euros) support for a top creative executive from India to participate on the Berlin School's prestigious part-time global EMBA program starting March 2013.
"It is not enough to source talent to be successful in today's creative industries," said Pandey.
“One has to nurture, encourage and develop creative talent on an on-going basis, By emphasizing the importance leadership as a key differentiator in driving creative excellence, the Berlin School offers tremendous value and inspiration to creative companies as well as their clients," he added.
Most recently, Pandey served as Berlin School EMBA class 'Godfather', in which he attended select program modules and served as an honorary industry mentor to senior creative executives from around the world. Previous Berlin School 'Godfathers' include Keith Reinhard (DDB Worldwide), Seymour Stein (Sire Records) and Sir John Hegarty (BBH).
Sheridan Johns, Director, Berlin School of Creative Leadership, said, “We are thrilled to honour Piyush Pandey in this way and equally excited that in doing so the Berlin School is able to help support leadership in the creative industries in India.”
The scholarship winner will be decided on by a panel of judges from the Berlin School, including Pandey. The deadline for submission is 15 November 2012, and the winner will be announced on 1 December. The EMBA programme begins 10 March 2013.