Beardo marks International Men’s Day with Bobby Deol film

Beardo has unveiled a new brand film with Bobby Deol to mark International Men’s Day, positioning the narrative around resilience, responsibility and the courage to confront wrongdoing. The film opens with the question: “Now only one question remains – what does it mean to be a man?”

Deol’s narration frames masculinity through lived experience rather than performance, drawing attention to men who rise after setbacks, carry their challenges quietly and continue moving forward despite pressure and expectation.

Deol reminds younger audiences that masculinity is a legacy rooted in courage, accountability and character, shaped across generations. The film aligns with Beardo’s positioning as a brand that speaks to men who chart their own path, maintaining an identity that is unfiltered and self-defined. Through this execution, Beardo encourages men to reclaim their sense of self with clarity and intent.

The narrative does not focus on perfection but instead highlights men who demonstrate persistence and purpose. As Deol narrates, he urges viewers to make an impact rather than noise and to stand confidently in their identity. His presence reinforces the message: “Don’t just be a name – be a legacy. Be a voice. And when someone asks, ‘Who is a man?’ Stand tall and say – I am.”

A Beardo spokesperson said the campaign reflects the brand’s belief in individuality and authentic self-expression. They noted that the film seeks not to redefine masculinity but to encourage men to recognise their own truth. According to the spokesperson, Deol embodies the qualities Beardo associates with modern manhood: honesty, strength and responsibility.

Deol’s portrayal continues his association with Beardo’s intense and grounded brand persona. Reflecting on the film, he said it captures the shared pressures and expectations men face and highlights that masculinity is anchored not in suppression or dominance but in standing firm in one’s identity.