BBH India's maiden campaign is for Rediff.com

Rediff.com has recently unveiled its brand communication, which has been created by BBH India. This is the agency's maiden campaign in India. Rediff.com had assigned its creative duties to BBH India in April. Speaking about the brief given by the client, Priti Nair, managing partner, BBH India tells Campaign India, "This campaign speaks about Rediff.com's new interface and positions it as a portal that is very specific to a user's needs".