
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Rediff.com has recently unveiled its brand communication, which has been created by BBH India. This is the agency's maiden campaign in India. Rediff.com had assigned its creative duties to BBH India in April. Speaking about the brief given by the client, Priti Nair, managing partner, BBH India tells Campaign India, "This campaign speaks about Rediff.com's new interface and positions it as a portal that is very specific to a user's needs".
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.
Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.
The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by rival chef brands and reliant on costly traditional media.