Campaign India Team
Mar 11, 2014

BBH India wins Viber's creative duties

Account won following multi-agency pitch

BBH India wins Viber's creative duties

Mobile app provider Viber has handed BBH India the creative mandate for its India business, following a multi-agency pitch. Viber has a subscriber base of 300 million registered users, of which 16 million are from India.

BBH India will develop the brand architecture and positioning, besides rolling out consumer-focused engagement modules across traditional and new age platforms, informed an agency statement.

Anubhav Nayyar, country head, Viber India, said, “Viber as a brand has been growing rapidly, especially over the last six months in India. We were looking at a creative partner that understands this category and is disruptive in their thinking. After evaluating a number of agencies, we believed BBH India had the best understanding of our requirements and was therefore the preferred choice.”

Sanjay Sharma, head - planning, BBH India, said, “IM apps are increasingly becoming the most important aspect of a mobile phone and this is creating a lot of energy in this category. We are very happy to partner Viber and look forward to create some exciting work.”

On the pitch, Russell Barrett, CCO and managing partner, BBH India, said, “When you have fun, it reflects in the work. And we had a blast on the Viber pitch. The trick is to keep having fun as we go on to create the work that a global, dynamic, exciting brand like Viber needs.”

Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India