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Close on the heels of winning Marico’s business, BBH India has now won the creative duties for Rediff.com. There was no pitch involved in the process. Ajit Balakrishnan, founder chairman, Rediff.com said, “I have long been an admirer of the creative work that BBH is known for and am happy that we now have an opportunity to work together. In our collaboration we hope to create advertising that will set new creative standards and in that process make rediff.com one of the pre-eminent Internet brands in the world.”
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