Close on the heels of winning Marico’s business, BBH India has now won the creative duties for Rediff.com. There was no pitch involved in the process. Ajit Balakrishnan, founder chairman, Rediff.com said, “I have long been an admirer of the creative work that BBH is known for and am happy that we now have an opportunity to work together. In our collaboration we hope to create advertising that will set new creative standards and in that process make rediff.com one of the pre-eminent Internet brands in the world.”
Subhash Kamath, managing partner, BBH India said, “Rediff.com is a fantastic brand, especially for a start up like ours, as it gives us a terrific opportunity to do some showcase work.”
Partha Sinha added, “Rediff.com is the original cutting-edge brand, at the forefront of youth and technology. As an agency, we want to remain at the cutting edge of thinking and creativity. There's a natural match of purpose - almost like an ideal client to have."
According to Priti Nair, “We’re all thinking digital ideas for our clients these days. But to have a truly digital brand to work on is really exciting, challenging and fun.”