BBH India has announced the launch of an office in Delhi. This is the agency's second office in the country. The Mumbai office launch in 2008 had marked the agency's entry into India.
The agency has roped in Shreekant Srivasan as general manager, Vasudha Misra as ECD and Ankit Singh as strategy director to lead the Delhi office.
BBH Mumbai and Delhi offices will operate as BBH India.
Subhash Kamath, CEO and managing partner, BBH India, told Campaign India that the agency is currently working out of a temporary office and should move into its planned office space in two to three months. The head count by the end of the year is expected to be eight to 10 people.
Neil Munn, global CEO, BBH, said, "The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.”
Kamath said, "Delhi has become a very important market for our industry. Given the recent growth and success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent and experience, but above all, integrity and honesty. I'm looking forward to working closely with them to establish the Blacksheep in this market.”
Russell Barrett, chief creative officer and managing partner, BBH India, said, ''Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”
Srinivasan was vice president at Commonwealth//McCann prior. He said, "I have always gravitated towards working with people and organisations that inspire me. BBH is exactly that space - an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of "good people, great work" in Delhi/NCR, and deliver work truly represents the black sheep.”
Misra moves from FCB Ulka where she was senior creative director. She said, “After spending more than a decade in one agency, BBH just felt like the right place at the right time. It does not think of itself as a typical agency, and this can be seen in the way it approaches brands and the work it does. So I'm looking forward to working here, with giddy excitement and just a wee bit of insane terror.”
Singh was senior planning director at Grey Worldwide prior to this. He said, “Leading strategic planning for BBH in a new market is definitely an exciting opportunity. My key responsibility would be to bring BBH’s global strategic superiority to Delhi with a relevant local flavour. Looking forward to the exciting times ahead.”
BBH has already bagged clients in Delhi that include Makaan.Com and Philips.