Campaign India Team
Nov 08, 2017

BBH bags JK Tyre's creative mandate

The agency will handle the tyre manufacturer's passenger car, motorsport and corporate categories

BBH bags JK Tyre's creative mandate
JK Tyre and Industries has appointed BBH as the creative agency to handle its passenger car, motorsport and corporate categories. The agency's Delhi office will handle the business. 
 
Vikram Malhotra, marketing director, JK Tyre, said, “We were looking for a partner whose innovative ideas, strategy and approach are in sync with our brand ethos. We want to bring our vast range of products closer to customers through strategic engagements at multiple platforms. In Bartle Bogle Hegarty, we believe we have found a partner who will help us achieve that.”
 
Shreekant Srinivasan, GM - Delhi, BBH, said, “JK Tyre created the culture of motorsports in India. The company has played a pioneering role in identifying and nurturing India's racing enthusiasts. JK Tyre is therefore so much more than tyres. At BBH we respect that and will bring our best to propel the brand further.”
 
Vasudha Misra, ECD - Delhi, BBH, added, “To have JK Tyre as one of our founding clients is a huge honour. We have ambitious dreams for the brand. And we are looking forward to turning them into reality.”
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Castrol Activ helps the rider go with the flow

Watch the films conceptualised by Ogilvy here

14 hours ago

Kapoor sisters Karisma and Kareena vouch for a dose ...

Watch the film conceptualised by Dharma 2.0 here

15 hours ago

Alia Bhatt says there’s ‘Nothing like Duroflex’ for ...

Watch the campaign conceptualised by Creativeland Asia here

16 hours ago

Campaign India Digital Crest Awards 2021: Winners ...

Famous Innovations wins ‘Entrant of the Year’ while Burger King is ‘Brand of the Year’. There’s also a Grand Prix which goes to…