Campaign India Team
Nov 08, 2017

BBH bags JK Tyre's creative mandate

The agency will handle the tyre manufacturer's passenger car, motorsport and corporate categories

BBH bags JK Tyre's creative mandate
JK Tyre and Industries has appointed BBH as the creative agency to handle its passenger car, motorsport and corporate categories. The agency's Delhi office will handle the business. 
 
Vikram Malhotra, marketing director, JK Tyre, said, “We were looking for a partner whose innovative ideas, strategy and approach are in sync with our brand ethos. We want to bring our vast range of products closer to customers through strategic engagements at multiple platforms. In Bartle Bogle Hegarty, we believe we have found a partner who will help us achieve that.”
 
Shreekant Srinivasan, GM - Delhi, BBH, said, “JK Tyre created the culture of motorsports in India. The company has played a pioneering role in identifying and nurturing India's racing enthusiasts. JK Tyre is therefore so much more than tyres. At BBH we respect that and will bring our best to propel the brand further.”
 
Vasudha Misra, ECD - Delhi, BBH, added, “To have JK Tyre as one of our founding clients is a huge honour. We have ambitious dreams for the brand. And we are looking forward to turning them into reality.”
Source:
Campaign India

Related Articles

Just Published

8 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

12 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

12 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

12 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'