JK Tyre and Industries has appointed BBH as the creative agency to handle its passenger car, motorsport and corporate categories. The agency's Delhi office will handle the business.
Vikram Malhotra, marketing director, JK Tyre, said, “We were looking for a partner whose innovative ideas, strategy and approach are in sync with our brand ethos. We want to bring our vast range of products closer to customers through strategic engagements at multiple platforms. In Bartle Bogle Hegarty, we believe we have found a partner who will help us achieve that.”
Shreekant Srinivasan, GM - Delhi, BBH, said, “JK Tyre created the culture of motorsports in India. The company has played a pioneering role in identifying and nurturing India's racing enthusiasts. JK Tyre is therefore so much more than tyres. At BBH we respect that and will bring our best to propel the brand further.”
Vasudha Misra, ECD - Delhi, BBH, added, “To have JK Tyre as one of our founding clients is a huge honour. We have ambitious dreams for the brand. And we are looking forward to turning them into reality.”