Cargill has appointed BBDO India to manage its brand strategy and creative for their edible oil brands portfolio.
The agency has been working on Gemini oil since last year. Cargill's edible oil portfolio also consists of Leonardo, Naturefresh, Sweekar, Rath and Sunflower.
Nikhil Mahajan, GM and chief growth officer, BBDO India, said, "The relationship between us has been built on great conversations, insightful work and the desire to do something more than just an ad. With a unified vision and a common goal, I am certain that this partnership will lead to some great pieces of work that will always find ways to stir up a conversation with our consumer.”
Krishna Mani, chief creative officer, BBDO India (Delhi), added, “We are really looking forward to working with our partners at Cargill to write meaningful and impactful narratives for various brands in their portfolio."
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