Campaign India Team
Apr 27, 2020

Battle of the Brands: Big Basket Vs Grofers (part two)

A weekly round up of the action in the social media space by Talkwalker

Battle of the Brands: Big Basket Vs Grofers (part two)
Times have changed – and how! Gone are the days when going to the market to get groceries was a mundane, everyday thing. Now it’s about going as less as possible, giving a wide berth to anyone without a mask and ticking items off your list and coming home as soon as possible. Amidst this surreal situation, some brands have really gone all out to make life easier for us – Grofers and BigBasket are two players which have, against all odds been making efforts to deliver groceries and continue business as usual at this time. Let’s take a closer look at what the internet is saying about these two.
 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
 
Hashtags: 
 
Grofers and BigBasket are almost evenly matched in terms of mentions and this is reflected in their hashtag cloud as well. The largest hashtags for both are their brand names, but we can see some common themes for both – the hashtags #lockdown, #NOIDA and #IndiaFightsCorona are all prominently featured in both clouds. Both brands also feature in each other’s hashtag clouds since they are competitors and more or less evenly matched. 
 
 
Emojis
 
The single, most prominent theme that emerges from both emoji clouds is gratefulness. It’s very obvious that both services are solving a real problem in India and especially amidst the circumstances of today. Other emojis that are common to both are the siren emoji – probably a reference to the fact that delivery agents from both brands were stopped by the police during the early days of the lockdown and the clapping hands emoji.
 
Source:
Campaign India

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