Bates 141 bags Win Medicare OTC business

Win Medicare is part of the Modi Group of Industries. The company says it is bullish on significant market expansion in the next five years. The Bates 141 assignment will include brands like Norlevo and Mederma in addition to other brands in the pipeline. While Norlevo is an emergency contraceptive, Mederma is a scar treatment solution.

Bates141, Delhi, will be responsible for all ATL and BTL communications for Win Medicare.

Jayanto Banerjee, executive VP, Bates141 commented, “It’s a good win for the agency. Win Medicare is a great company with fantastic brands, and we hope that this is the beginning of a long relationship. The brands have some unique challenges in the market and have the opportunity to create new categories. ”