The first matches of the new season of the Barclay's Premier League delivered decent numbers in the higher demographics. According to aMap data for Aug 16, ESPN had a net reach of 1,88,400 for SEC AB CS 15+ for the pre-match programming and for the first match in the top six metros. For All SECs 15+, the corresponding figure was 5,23,400. The second match delivered 85,300 for SEC AB 15+ and 1,33,700 for All SECs 15+.
On STAR Sports, the figures for the first match were 92,200 for SEC AB CS 15+ and 1,77,100 for all SECs CS 15+, highlighting the SEC AB skew for the sport. In the second match of the day, the skew is even more pronounced, with SEC AB 15+ reaching 41,600 and all SECs 15+ reaching 67,100.