Campaign India Team
Aug 20, 2008

Barclay's Premiership kicks off

The first matches of the new season of the Barclay's Premier League delivered decent numbers in the higher demographics. According to aMap data for Aug 16, ESPN had a net reach of  1,88,400 for SEC AB CS 15+ for the pre-match programming and for the first match in the top six metros. For All SECs 15+, the corresponding figure was 5,23,400. The second match delivered 85,300 for SEC AB 15+ and 1,33,700 for All SECs 15+.

Barclay's Premiership kicks off

The first matches of the new season of the Barclay's Premier League delivered decent numbers in the higher demographics. According to aMap data for Aug 16, ESPN had a net reach of  1,88,400 for SEC AB CS 15+ for the pre-match programming and for the first match in the top six metros. For All SECs 15+, the corresponding figure was 5,23,400. The second match delivered 85,300 for SEC AB 15+ and 1,33,700 for All SECs 15+.

On STAR Sports, the figures for the first match were 92,200 for SEC AB CS 15+ and 1,77,100 for all SECs CS 15+, highlighting the SEC AB skew for the sport. In the second match of the day, the skew is even more pronounced, with SEC AB 15+ reaching 41,600 and all SECs 15+ reaching 67,100.

Source:
Campaign India