R Balakrishnan (Balki) has decided to end his advertising career. He announced his exit from MullenLowe Lintas Group India, of which he is chairman, in a statement issued 9 August 2016.
He had joined Lintas (Bangalore) in 1994.
Alex Leikikh, global CEO – MullenLowe Group, said, “Balki has been the architect of the stellar agency we have in India today. He leaves behind an operation that’s successful and future-ready, a leadership team that’s perhaps the strongest of any agency in India, and a culture that he shaped along the way while himself leading by example. While we will miss his infectiously passionate presence, we wish him even greater success as a film-maker.”
Balki said, “We’ve been planning this for some time now. It’s been a long process of succession planning that concludes with my move. The agency is at its strongest today and I leave feeling satisfied, proud and excited. We have a fine leader in Joe and two world-class creative champions in Amer and Arun. The agency has given me more than 22 years’ worth in opportunities, growth, values and most of all, some friends-for-life. There is no bigger happiness than to see a thought actually work the way you had fantasised. Lowe was a thought I am proud of. Ok...next!”
Joseph George, group CEO, MullenLowe Lintas Group, said, “It is impossible and even foolish to try and replace someone like Balki; so we planned the transition differently. As early as July 2015, we put in place, a management structure that would help us move forward as an organisation, while also maximising the potential and aspirations of great individuals we have. Balki and I have tried to think this through every step of the way, and it’s reached a place where we feel the agency is ready for today, and tomorrow.”
Balki had started his career with Mudra before moving to Lintas.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the film conceptualised by The Womb here