Balaji Telefilms appoints IPAN Hill & Knowlton

Balaji Telefilms has assigned its PR duties to IPAN Hill & Knowlton. Speaking about the development, Ekta Kapoor, joint managing director, Balaji Telefilms said, "We are pleased to have IPAN Hill & Knowlton as our Public Relations partner because of their extensive understanding of the corporate and strategic requirements for various businesses under the Balaji Telefilms umbrella. The agency’s experience in the entertainment sector is in perfect synergy with our communication objectives and will help us in achieving greater heights.”