Bajaj Allianz recruits Vijender Singh for new campaign

Bajaj Allianz has launched a new campaign featuring Olympic winning boxer Vijender Singh. The new campaign created by M&C Saatchi looks at attracting a younger audience towards the company’s portfolio of financial products under the Early Start Plan.The TVC opens on a young baby being cuddled by his mother as he is lying in his crib. As she nuzzles him lovingly, the baby playfully boxes her face. She chides him saying, “Vijju, Badmash.”